Form 4: Urgent.ly CEO Matthew Booth Acquires 27,000 Shares, Signaling Confidence

Urgent.ly Inc.'s Chief Executive Officer, Matthew Booth, has acquired 27,000 shares of common stock at $4.67 per share, demonstrating a significant insider investment.

Summary

• Matthew Booth, CEO and Director of Urgent.ly Inc. (ULY), acquired 27,000 shares of common stock.
• The transaction occurred on June 6, 2025, at a price of $4.67 per share.
• These shares are represented by Restricted Stock Units (RSUs) that will vest in four equal annual installments, starting on June 6, 2026.
• Following this acquisition, Mr. Booth directly beneficially owns 64,055 shares of Urgent.ly common stock.

Sentiment

Score: 8

Explanation: The acquisition of a significant number of shares by the CEO, especially in the form of RSUs with a long vesting period, indicates strong insider confidence and alignment with long-term shareholder interests, which is a positive signal.

Positives

• The acquisition of 27,000 shares by the CEO and Director, Matthew Booth, indicates strong insider confidence in the company's future prospects.
• The transaction price of $4.67 per share represents a direct investment by management at a specific market valuation.
• The RSU structure with a multi-year vesting schedule aligns management's long-term interests with shareholder value creation.

Negatives

• No explicit negative information is contained within this Form 4 filing, which primarily reports an insider acquisition.

Risks

• This Form 4 filing does not explicitly detail company-specific risks; it is a disclosure of an insider transaction.

Future Outlook

The acquisition of Restricted Stock Units by the CEO, with a vesting schedule extending to June 2026 and beyond, implies a long-term commitment and positive outlook from management regarding the company's future performance.

Management Comments

• The reported shares are represented by restricted stock units, or RSUs, which vest in four equal annual installments beginning on June 6, 2026.

Industry Context

This insider acquisition by the CEO of Urgent.ly Inc. is a standard disclosure in the financial industry, reflecting a direct investment by a key executive. Such transactions are often viewed by investors as a signal of management's belief in the company's value and future growth, particularly in the on-demand roadside assistance or mobility assistance sector where Urgent.ly operates.

Related Party Transactions

• The acquisition of 27,000 shares by Matthew Booth, the CEO and Director, is a related party transaction as it involves a key executive of the company.

Stakeholder Impact

• Shareholders: This transaction may be perceived positively by shareholders as it demonstrates management's confidence and long-term commitment, potentially boosting investor sentiment.
• Employees: While not directly impacting employees, a confident management team can foster a more stable and positive work environment.

Next Steps

• The Restricted Stock Units (RSUs) acquired by Matthew Booth will begin vesting in four equal annual installments starting on June 6, 2026.

Key Dates

Recommendation

Keywords

Urgent.ly Inc., ULY, Matthew Booth, Insider Trading, Form 4, SEC Filing, Stock Acquisition, Restricted Stock Units, RSUs, CEO, Director, Share Ownership