Form 4: URBN Co-President Sells Shares Under 10b5-1 Plan

Sentiment:

Insider Trading Report


Urban Outfitters Co-President Margaret Hayne sold 18,666 common shares in December 2025 through a pre-arranged trading plan.

Summary

  • Margaret Hayne, Co-President & CCO and Director of Urban Outfitters Inc. (URBN), reported sales of common shares.
  • Transactions occurred on December 17 and 18, 2025.
  • A total of 18,666 common shares were sold.
  • Sales were executed under a Rule 10b5-1 trading plan adopted on July 10, 2025.
  • Weighted average sale prices for the individual transactions ranged from $81.59 to $83.304 per share, with actual prices ranging from $81.00 to $83.71.
  • Following these transactions, Margaret Hayne's indirect beneficial ownership by trust decreased to 2,281,394 shares.
  • She continues to hold significant direct and indirect beneficial ownership through various entities, including direct ownership of 1,176,273 shares and indirect ownership through trusts, profit sharing plans, and her spouse.

Sentiment

Score: 5

Explanation: This Form 4 reports routine insider stock sales executed under a pre-arranged 10b5-1 trading plan, which is a neutral event in itself and does not reflect on company performance or future prospects.

Future Outlook

This filing does not contain any forward-looking statements or guidance.

Industry Context

This insider trading report is specific to an individual executive's stock transactions and does not provide broader industry context or trends.

Stakeholder Impact

  • Shareholders: May interpret insider sales differently; however, sales under a 10b5-1 plan are often pre-scheduled and not necessarily indicative of management's view on future stock performance.

Key Dates

DateDescription
07/10/2025Rule 10b5-1 trading plan adopted by the reporting person.
12/17/2025Transaction date for multiple sales of common shares.
12/18/2025Transaction date for multiple sales of common shares.
12/19/2025Signature date of the reporting person on the filing.

Keywords

Urban Outfitters, URBN, Insider Trading, Form 4, Stock Sale, Margaret Hayne, 10b5-1 Plan, Director, Officer

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