Form 4: Upstart Holdings Director Kerry Cooper Sells 500 Shares Under 10b5-1 Plan

Director Kerry Cooper of Upstart Holdings sold 500 shares of common stock at $74.59 per share, according to a recent SEC filing.

Summary

• Kerry Cooper, a director at Upstart Holdings, sold 500 shares of common stock on December 2, 2024.
• The sale was executed at a price of $74.59 per share.
• This transaction was conducted under a pre-arranged Rule 10b5-1 trading plan adopted on August 29, 2024.
• Following the transaction, Ms. Cooper directly owns 8,278 restricted stock units and indirectly owns 17,961 shares through a family trust.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing for an insider stock sale under a pre-arranged plan, which is neither positive nor negative.

Industry Context

This is a routine filing related to insider trading activity and is common for publicly traded companies. It does not indicate any specific trend in the industry.

Comparison to Industry Standards

• Sales by insiders under 10b5-1 plans are a common practice among publicly traded companies, including those in the technology and financial sectors.
• The volume of shares sold is relatively small compared to the overall market capitalization of Upstart Holdings, and is not unusual for a director's trading activity.
• Similar filings can be seen from directors and officers at companies like LendingClub and SoFi, which are also in the fintech space.

Stakeholder Impact

• The sale is unlikely to have a significant impact on shareholders, employees, customers, suppliers, or creditors due to the small volume of shares sold and the pre-planned nature of the transaction.

Key Dates

Keywords

Upstart Holdings, Kerry Cooper, SEC Form 4, insider trading, stock sale, Rule 10b5-1, director, UPST