Form 4: Unity Software Director Tomer Bar-Zeev Sells Shares Under 10b5-1 Plan

Director Tomer Bar-Zeev sold shares of Unity Software Inc. under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Tomer Bar-Zeev, a director of Unity Software Inc., sold 13,663 shares of common stock on March 5, 2025.
• The sale was executed under a Rule 10b5-1 trading plan adopted on September 6, 2024.
• The shares were sold at a weighted average price of $25.02, with individual transactions ranging from $25.00 to $25.12.
• Following the transaction, Bar-Zeev directly owns 757,650 shares and indirectly owns 3,148,146 shares through Agathy Holdings Ltd.
• Tomer Bar-Zeev and his spouse, Yuli Bar-Zeev, are directors of Agathy Holdings and have voting and dispositive power over the shares held by Agathy Holdings.

Sentiment

Score: 6

Explanation: Neutral sentiment as the transaction is a routine sale under a pre-arranged plan. It doesn't necessarily indicate a negative outlook on the company.

Positives

• The sale was executed under a pre-arranged 10b5-1 trading plan, which is a legal and transparent way for insiders to sell shares.

Risks

• Insider selling can sometimes be perceived negatively by investors, although the use of a 10b5-1 plan mitigates this concern.

Industry Context

Insider transactions are common and closely monitored, especially in the tech industry. Sales under 10b5-1 plans are generally viewed as less concerning than discretionary sales.

Stakeholder Impact

• The impact on stakeholders is likely minimal, as the sale was conducted under a pre-arranged trading plan and represents a small portion of the director's holdings.

Key Dates