Form 4: Under Armour Director Plans $493K Stock Purchase

Under Armour Director Dawn N. Fitzpatrick plans to acquire 100,000 shares of Class C Common Stock for $4.93 per share on August 13, 2025.

Summary

• Director Dawn N. Fitzpatrick has entered into a pre-arranged plan (Rule 10b5-1) to acquire 100,000 shares of Under Armour Class C Common Stock.
• The planned transaction date is August 13, 2025.
• The shares are to be purchased at a weighted average price of $4.93 per share, with prices ranging from $4.88 to $4.98.
• Following this planned purchase, Ms. Fitzpatrick is expected to directly own 133,695.8 shares of Class C Common Stock.
• No Class A Common Stock (UAA) is beneficially owned.

Sentiment

Score: 8

Explanation: The establishment of a Rule 10b5-1 plan by a director to significantly increase their stake signals strong insider confidence in the company's valuation and future prospects, despite the transaction being future-dated.

Positives

• A director, Dawn N. Fitzpatrick, has established a Rule 10b5-1 plan to increase her stake by 100,000 shares, signaling long-term confidence in the company's future performance.

Future Outlook

The filing indicates a pre-planned future acquisition of shares by a director, suggesting a positive long-term outlook from an insider perspective, though no explicit forward-looking statements are provided.

Industry Context

NA

Stakeholder Impact

• Shareholders: Potentially positive signal of confidence from management, which may influence investor sentiment.

Next Steps

• Execution of the planned purchase of 100,000 Class C Common Stock shares on or around August 13, 2025.

Key Dates

Recommendation

The significant planned purchase of Class C Common Stock by a director under a 10b5-1 plan suggests strong conviction in the company's current valuation and future growth potential from an insider perspective, making it an attractive signal for investors.

Keywords

Under Armour, UA, insider trading, stock purchase, director, Class C Common Stock, SEC Form 4, 10b5-1 plan