Form 4: Ulta Beauty CEO Sells Shares
Insider Transaction (Form 4)
Kecia Steelman, President and CEO of Ulta Beauty, Inc., sold 2,000 shares of common stock on September 17, 2026 for $545.88 per share.
Summary
- Open-market sale: disposed of 2,000 Common Stock at $545.88 ($1,091,766) on September 17, 2026; holds 40,489 after (Direct).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $1,091,766 of stock on the open market.
Insider Transactions
Kecia Steelman — Officer (President and CEO)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-17 | Open-market sale | Common Stock | 2,000 | $546 | $1.1M | 40,489 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-17 | Open-market sale (2,000 shares) |
Keywords
insider transaction, Form 4, ULTA, Ulta Beauty, Inc., bearish, Kecia Steelman
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