Form 4: Udemy CFO Sells Shares Under Pre-Planned 10b5-1 Plan

Udemy's Chief Financial Officer, Sarah Blanchard, reported the sale of 25,000 shares of common stock and the withholding of 14,843 shares for tax purposes.

Summary

• Sarah Blanchard, Chief Financial Officer of Udemy, Inc. (UDMY), reported transactions involving the company's common stock.
• On March 13, 2026, Blanchard sold 25,000 shares of common stock at a weighted average price of $4.775 per share.
• This sale was executed automatically pursuant to a Rule 10b5-1 trading plan adopted on March 14, 2025.
• On March 15, 2026, 14,843 shares were withheld by Udemy to satisfy tax withholding requirements on the vesting and settlement of restricted stock units and/or performance stock units, at a price of $4.77 per share.
• Following these transactions, Blanchard directly beneficially owns 1,440,920 shares of common stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The transactions are routine insider disclosures, with the sale being pre-planned under a 10b5-1 plan, which mitigates negative signaling.

Negatives

• Chief Financial Officer Sarah Blanchard sold 25,000 shares of common stock. While pre-planned, insider sales can sometimes be perceived negatively by the market.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transactions, particularly sales, are common for executives managing their personal portfolios, often pre-scheduled through 10b5-1 plans to avoid accusations of trading on material non-public information. This is a routine disclosure for a public company executive.

Stakeholder Impact

• Shareholders: May view the insider sale with slight caution, though the 10b5-1 plan reduces the implication of negative sentiment. The overall impact is likely minimal given the routine nature.

Key Dates

Recommendation

This Form 4 filing details routine insider transactions by Udemy's CFO, including a pre-planned sale under a 10b5-1 plan and tax-related share withholding. Such transactions are common and generally do not indicate a change in the company's fundamental outlook or warrant a shift in investment strategy. Therefore, a 'hold' recommendation is appropriate as this filing provides no new material information to alter an existing investment thesis.

Keywords

Udemy, UDMY, Sarah Blanchard, CFO, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Equity Transaction, Restricted Stock Units, Tax Withholding