Form 4: Uber CMO Sells Shares Under Pre-Arranged 10b5-1 Plan

Uber Technologies' Chief Marketing Officer, Jill Hazelbaker, sold 31,250 shares of common stock for approximately $96.42 per share under a Rule 10b5-1 trading plan.

Summary

• Jill Hazelbaker, Uber Technologies, Inc.'s Chief Marketing Officer and SVP, Public Affairs, reported a sale of common stock.
• The transaction involved the disposition of 31,250 shares of Uber common stock.
• The shares were sold on August 22, 2025, at a weighted average price of $96.4199 per share.
• The sale was executed in multiple transactions with prices ranging from $96.2500 to $96.5350.
• This transaction was made pursuant to a Rule 10b5-1(c) pre-arranged trading plan.
• Following the reported transaction, Ms. Hazelbaker directly beneficially owns 86,531 shares of common stock.
• Additionally, 10,454 shares are indirectly beneficially owned through the Franks 2021 Irrevocable Trust, for which beneficiaries are members of Ms. Hazelbaker's immediate family.

Sentiment

Score: 5

Explanation: The filing reports a routine insider stock sale under a pre-arranged 10b5-1 plan, which is generally considered neutral as it does not reflect new discretionary trading decisions based on recent material non-public information.

Future Outlook

This filing is a report of an insider transaction and does not contain forward-looking statements or guidance regarding the company's future performance.

Industry Context

Routine insider sales under a Rule 10b5-1 plan are common across various industries for executives to manage personal finances and diversify holdings, without implying any specific sentiment about the company's immediate prospects.

Related Party Transactions

• 10,454 shares are indirectly held by the Franks 2021 Irrevocable Trust, whose beneficiaries are members of Ms. Hazelbaker's immediate family.

Stakeholder Impact

• Shareholders: A routine insider sale under a 10b5-1 plan typically has minimal impact on shareholder sentiment, as it is pre-scheduled and not indicative of new information.

Key Dates

Keywords

Uber Technologies, UBER, Form 4, Insider Trading, Stock Sale, Jill Hazelbaker, Chief Marketing Officer, 10b5-1 Plan