Form 4: Uber CMO's Stock Transactions & RSU Grants
Insider Transaction Report
Uber Technologies, Inc. Chief Marketing Officer Jill Hazelbaker reported routine stock acquisitions from RSU vesting, tax-related sales, and a new RSU grant.
Summary
- Jill Hazelbaker, Uber's Chief Marketing Officer and SVP, Public Affairs, reported changes in her beneficial ownership of Uber common stock and Restricted Stock Units (RSUs).
- On March 16, 2026, Hazelbaker acquired a total of 96,754 shares of common stock through the conversion of various RSU grants.
- Concurrently, 50,050 shares were disposed of at a price of $74.66 per share to satisfy tax liabilities upon the vesting of RSUs.
- Following these transactions, Hazelbaker directly beneficially owned 154,794 shares of common stock.
- An additional 11,974 shares are indirectly owned through the Franks 2021 Irrevocable Trust, benefiting her immediate family.
- On March 18, 2026, Hazelbaker was granted 67,971 new RSUs, which will vest 1/48th monthly starting April 16, 2026.
- Remaining unvested RSUs from previous grants include 52,742 from the March 3, 2025 grant, 35,837 from the March 1, 2024 grant, and 30,559 from the March 1, 2023 grant.
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as a neutral filing, typical for routine insider transaction disclosures. It reflects standard executive compensation and tax management practices without indicating any significant positive or negative operational or financial developments for Uber.
Positives
- Grant of 67,971 new Restricted Stock Units (RSUs) to a key executive, indicating continued long-term incentive alignment.
- Satisfaction of performance conditions for 88,561 RSUs granted on March 1, 2023, leading to their vesting.
Negatives
- Disposal of 50,050 shares of common stock to cover tax liabilities, which is a routine event but reduces direct ownership.
Future Outlook
The filing does not contain forward-looking statements or guidance regarding the company's future performance, focusing solely on insider transaction disclosures.
Management Comments
- Jill Hazelbaker holds the titles of Chief Marketing Officer and SVP, Public Affairs at Uber Technologies, Inc.
- RSUs convert into common stock on a one-for-one basis.
- Shares were withheld to satisfy tax liability upon vesting of RSUs.
- Upon vesting, RSUs become payable in cash or common stock on a one-for-one basis at the election of the Issuer.
Industry Context
StockSavvy.ai notes that routine insider transaction filings like this Form 4 are common across the technology and ride-sharing industry, reflecting standard executive compensation practices involving equity awards. The vesting and tax-related sales are typical events for executives receiving Restricted Stock Units, aligning their interests with long-term company performance.
Comparison to Industry Standards
- The use of Restricted Stock Units (RSUs) as a significant component of executive compensation is a standard practice across major technology companies such as Alphabet (GOOGL), Meta Platforms (META), and Amazon (AMZN), aiming to align executive incentives with shareholder value creation.
- The monthly vesting schedule (1/48th per month) is a common approach for long-term incentive plans, similar to those observed at companies like Microsoft (MSFT) and Apple (AAPL), promoting executive retention over several years.
- The practice of withholding shares to cover tax liabilities upon RSU vesting is a universal mechanism for managing equity compensation taxes, consistent with practices at virtually all publicly traded companies globally.
Related Party Transactions
- 11,974 shares of common stock are indirectly held by the Franks 2021 Irrevocable Trust, of which the beneficiaries are members of Ms. Hazelbaker's immediate family.
Stakeholder Impact
- Shareholders: Provides transparency into executive equity ownership and compensation, which is a standard governance practice.
- Employees: No direct impact beyond general awareness of executive compensation structures.
- Customers/Suppliers/Creditors: No direct impact.
Next Steps
- Continued monthly vesting of various RSU grants for Jill Hazelbaker.
- Future conversions of RSUs into common stock upon vesting, subject to the Issuer's election of cash or stock payment.
Key Dates
| Date | Description |
|---|---|
| 2022-03-01 | Grant date for 129,056 RSUs to Jill Hazelbaker. |
| 2022-04-16 | First vesting date for 1/48th of the 129,056 RSUs granted on March 1, 2022. |
| 2023-03-01 | Grant date for 122,235 RSUs to Jill Hazelbaker. |
| 2023-03-01 | Grant date for 88,561 performance-based RSUs to Jill Hazelbaker. |
| 2023-04-16 | First vesting date for 1/48th of the 122,235 RSUs granted on March 1, 2023. |
| 2024-03-01 | Grant date for 71,674 RSUs to Jill Hazelbaker. |
| 2024-04-16 | First vesting date for 1/48th of the 71,674 RSUs granted on March 1, 2024. |
| 2025-03-03 | Grant date for 70,323 RSUs to Jill Hazelbaker. |
| 2025-04-16 | First vesting date for 1/48th of the 70,323 RSUs granted on March 3, 2025. |
| 2026-03-16 | Date of RSU conversions to common stock and shares withheld for tax liability. |
| 2026-03-16 | Time-based condition satisfied for 88,561 performance-based RSUs granted on March 1, 2023. |
| 2026-03-18 | Grant date for 67,971 new RSUs to Jill Hazelbaker. |
| 2026-04-16 | First vesting date for 1/48th of the 67,971 RSUs granted on March 18, 2026. |
Keywords
Uber, UBER, Form 4, Insider Trading, Restricted Stock Units, RSU, Stock Ownership, Executive Compensation, Jill Hazelbaker, Beneficial Ownership
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