Form 4: Trade Desk Executive Samantha Jacobson Reports Changes in Beneficial Ownership

Samantha Jacobson, Chief Strategy Officer at Trade Desk, reports changes in beneficial ownership due to tax withholding obligations and employee stock purchase plan acquisition.

Summary

• On May 15, 2025, Samantha Jacobson, Chief Strategy Officer of The Trade Desk, Inc., reported changes in her beneficial ownership of Class A Common Stock.
• These changes are primarily due to the withholding of shares to cover tax obligations related to the vesting of Restricted Stock Unit Awards.
• She also acquired 390 shares through the Employee Stock Purchase Plan on the same date.
• The price per share for the transactions related to tax withholding was $77.5.
• Following these transactions, Jacobson directly owns 167,189 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the filing reflects routine transactions related to stock-based compensation and employee stock purchase plan participation.

Positives

• Jacobson's participation in the Employee Stock Purchase Plan indicates confidence in the company's future.
• The increase in shares through the employee stock purchase plan shows a long term commitment to the company.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the transactions of company insiders. These filings are closely watched by investors to gauge sentiment and potential future actions of key personnel.

Stakeholder Impact

• The filing provides transparency to shareholders regarding insider transactions.
• The transactions have a minimal impact on the company's overall financial position.

Key Dates

Keywords

beneficial ownership, Form 4, Trade Desk, Jacobson, stock, shares, TTD, Chief Strategy Officer, Restricted Stock Units, Employee Stock Purchase Plan