Form 4: Trade Desk Director Sells Shares Under Pre-Planned Program

Andrea Lee Cunningham, a Director at The Trade Desk, Inc., sold 1,403 shares of Class A Common Stock for $48.2 per share as part of a pre-arranged trading plan.

Summary

• Andrea Lee Cunningham, a Director of The Trade Desk, Inc. (TTD), reported a transaction involving the company's Class A Common Stock.
• On September 10, 2025, Ms. Cunningham disposed of 1,403 shares.
• The shares were sold at a price of $48.2 per share.
• Following this transaction, Ms. Cunningham beneficially owns 5,035 shares of Class A Common Stock.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 5

Explanation: The sentiment is neutral. While an insider sale reduces ownership, the transaction was pre-planned under a Rule 10b5-1(c) plan, which typically indicates a routine financial management decision rather than a change in sentiment about the company's prospects.

Negatives

• The transaction represents a reduction in direct beneficial ownership by a company director.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing is a routine disclosure of an insider stock transaction and does not provide information directly related to broader industry trends or competitive landscape.

Stakeholder Impact

• Shareholders: The transaction reduces the direct beneficial ownership of a director, which is a data point for investors to consider regarding insider alignment.

Key Dates

Keywords

Trade Desk, TTD, Form 4, Insider Trading, Director, Stock Sale, Andrea Cunningham, 10b5-1 Plan