Form 4: Trade Desk Director Receives Stock Grant
Insider Transaction (Form 4)
Penry W Price, a Director of Trade Desk, Inc., reported multiple transactions in common stock on July 9, 2026.
Summary
- Grant/award: acquired 25,505 Stock Option (Right to Buy) on July 9, 2026; holds 25,505 after (Direct).
- Grant/award: acquired 20,893 Stock Option (Right to Buy) on July 9, 2026; holds 20,893 after (Direct).
- Grant/award: acquired 3,602 Stock Option (Right to Buy) at $11.37 ($40,955) on July 9, 2026; holds 3,602 after (Direct).
- Grant/award: acquired 3,602 Stock Option (Right to Buy) at $11.37 ($40,955) on July 9, 2026; holds 3,602 after (Direct).
- Grant/award: acquired 900 Stock Option (Right to Buy) at $11.37 ($10,233) on July 9, 2026; holds 900 after (Direct).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
Penry W Price — Director
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-09 | Grant/award | Stock Option (Right to Buy) | 25,505 | — | — | 25,505 |
| 2026-07-09 | Grant/award | Stock Option (Right to Buy) | 20,893 | — | — | 20,893 |
| 2026-07-09 | Grant/award | Stock Option (Right to Buy) | 3,602 | $11 | $41.0K | 3,602 |
| 2026-07-09 | Grant/award | Stock Option (Right to Buy) | 3,602 | $11 | $41.0K | 3,602 |
| 2026-07-09 | Grant/award | Stock Option (Right to Buy) | 900 | $11 | $10.2K | 900 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-09 | Grant/award (25,505 shares) |
| 2026-07-09 | Grant/award (20,893 shares) |
| 2026-07-09 | Grant/award (3,602 shares) |
| 2026-07-09 | Grant/award (3,602 shares) |
| 2026-07-09 | Grant/award (900 shares) |
Keywords
insider transaction, Form 4, TTD, Trade Desk, Inc., neutral, Penry W Price
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