Form 4: Trade Desk CFO Sells Shares for Tax Obligations
Insider Transaction Report
Trade Desk's Chief Financial Officer, Laura Schenkein, disposed of 8,180 shares of Class A Common Stock to cover tax withholding obligations related to vested equity awards.
Summary
- Laura Schenkein, Chief Financial Officer of The Trade Desk, Inc. (TTD), reported transactions on August 15, 2025.
- A total of 8,180 shares of Class A Common Stock were disposed of at a price of $52.12 per share.
- These dispositions were made to satisfy tax withholding obligations associated with the partial vesting of various Restricted Stock Unit (RSU) and Restricted Stock Awards (RSA) granted between March 2, 2022, and April 15, 2025.
- Following these transactions, Laura Schenkein directly beneficially owns 737,222 shares of Class A Common Stock.
Sentiment
Score: 5
Explanation: The filing reports a routine transaction for tax withholding purposes related to executive compensation, which is a neutral event and does not indicate positive or negative sentiment regarding the company's performance or outlook.
Future Outlook
The filing does not contain any forward-looking statements or guidance.
Industry Context
This filing is a routine insider transaction related to equity compensation and does not provide broader industry context or trends.
Stakeholder Impact
- Shareholders: The transaction represents a minor reduction in the CFO's direct shareholding due to tax obligations, which is a standard practice and generally has no material impact on other shareholders.
- Employees: The vesting of equity awards and subsequent tax withholding is a common component of executive compensation, aligning executive interests with company performance.
Key Dates
| Date | Description |
|---|---|
| 2022-03-02 | Grant date of a Restricted Stock Unit Award, partially vested on August 15, 2025. |
| 2022-04-26 | Grant date of a Restricted Stock Unit Award, partially vested on August 15, 2025. |
| 2023-04-24 | Grant date of a Restricted Stock Unit Award, partially vested on August 15, 2025. |
| 2023-06-01 | Grant date of a Restricted Stock Award, partially vested on August 15, 2025. |
| 2024-04-23 | Grant date of a Restricted Stock Award, partially vested on August 15, 2025. |
| 2025-04-15 | Grant date of a Restricted Stock Award, partially vested on August 15, 2025. |
| 2025-08-15 | Date of earliest transaction where shares were withheld for tax obligations. |
| 2025-08-19 | Date the Form 4 was signed. |
Keywords
Trade Desk, TTD, SEC Form 4, Insider Transaction, Stock Sale, Tax Withholding, Restricted Stock Units, Restricted Stock Awards, CFO
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