Form 4: Trade Desk CFO Laura Schenkein Sells Shares Under 10b5-1 Trading Plan
SEC Form 4 Filing
Laura Schenkein, CFO of Trade Desk, sold 6,374 shares of Class A Common Stock at $70 per share on May 9, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- On May 9, 2025, Laura Schenkein, the Chief Financial Officer of Trade Desk, Inc., sold 6,374 shares of Class A Common Stock.
- The sale was executed at a price of $70 per share.
- Following the transaction, Schenkein directly owns 756,481 shares of Trade Desk's Class A Common Stock.
- The sale was conducted under a pre-arranged 10b5-1 trading plan adopted on December 13, 2024.
Sentiment
Score: 5
Explanation: The document is a standard SEC Form 4 filing, indicating a routine transaction. The use of a 10b5-1 plan suggests the sale was pre-planned and does not necessarily reflect a negative outlook on the company.
Industry Context
Sales by company executives are a normal part of corporate activity. The use of a 10b5-1 trading plan indicates that the sales were pre-planned and not based on insider information.
Stakeholder Impact
- The sale of shares by a company executive could have a minor impact on shareholder sentiment, but the use of a 10b5-1 plan mitigates concerns about insider trading.
Key Dates
| Date | Description |
|---|---|
| 2024-12-13 | Date the Reporting Person adopted a 10b5-1 trading plan |
| 2025-05-09 | Date of the transaction (sale of shares) |
| 2025-05-13 | Date of signature on the Form 4 filing |
Keywords
Trade Desk, Laura Schenkein, CFO, Class A Common Stock, 10b5-1 trading plan, SEC Form 4, Sale of shares
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