Form 4: Trade Desk CFO Laura Schenkein Reports Stock Transactions

Laura Schenkein, CFO of Trade Desk, reports the withholding of shares to cover tax obligations and a sale of shares under a pre-arranged 10b5-1 trading plan.

Summary

• On August 15, 2024, Laura Schenkein, the CFO of Trade Desk, had shares withheld to cover tax obligations related to vesting restricted stock units.
• These shares were withheld at a price of $100.5.
• A total of 5,955 shares were withheld to cover these obligations.
• On August 16, 2024, Schenkein sold 3,130 shares of Class A Common Stock at a weighted average price of $99.33.
• The sales were executed under a 10b5-1 trading plan adopted on March 15, 2024.
• Following these transactions, Schenkein directly owns 693,953 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing detailing stock transactions. The transactions themselves don't necessarily indicate positive or negative sentiment, as the sale was pre-planned.

Future Outlook

The reporting person will continue to execute sales under the 10b5-1 trading plan.

Industry Context

Executive stock transactions are common and closely monitored by investors for insights into management's perspective on the company's valuation and future prospects. The use of 10b5-1 plans allows insiders to sell shares without being accused of acting on non-public information.

Stakeholder Impact

• Shareholders may be interested in executive stock transactions as an indicator of management's confidence in the company.
• The transactions have a minor impact on the overall share supply.

Key Dates