Form 4: Trade Desk CEO Jeffrey Green Transfers Shares to Trust and Foundation

Jeffrey Green, CEO of Trade Desk, reports transferring shares to a personal trust and family foundation while maintaining indirect beneficial ownership.

Summary

• On May 15, 2024, Jeffrey Green, the President and CEO of Trade Desk, Inc. transferred 26,779 shares of Class A Common Stock to a trust held by him and another 26,779 shares to the Jeff T. Green Family Foundation.
• The transfer to the trust was done at a price of $0.
• Following these transactions, Green directly owns 159,819 shares and indirectly owns 786,865 shares through the Jeff Green Trust and 825,216 shares through the Jeff T. Green Family Foundation.
• Green maintains investment and voting control over the shares held by both the trust and the foundation.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to share transfers. It doesn't contain information that would significantly impact investor sentiment positively or negatively.

Industry Context

This filing is a routine disclosure related to insider transactions and doesn't necessarily reflect a change in the company's outlook or performance. It is common for executives to manage their holdings through trusts and foundations for estate planning and philanthropic purposes.

Stakeholder Impact

• The share transfer itself has minimal direct impact on stakeholders, as Green retains control over the shares.
• The use of a family foundation could be viewed positively by stakeholders, as it suggests a commitment to philanthropy.

Key Dates