Form 4: Trade Desk CEO Green Transfers Shares to Trust
Insider Transaction Report
Trade Desk CEO Jeffrey Terry Green transferred 28,028 Class A Common Stock shares to a trust, maintaining his overall beneficial ownership.
Summary
- Jeffrey Terry Green, President and CEO, Director, and 10% Owner of The Trade Desk, Inc. (TTD), reported a transaction involving Class A Common Stock.
- On November 15, 2025, Green transferred 28,028 shares of Class A Common Stock from direct ownership to the Jeff Green Trust.
- The transaction was reported with a price of $0 per share, indicating a non-sale transfer.
- Following the transfer, Green's direct beneficial ownership decreased by 28,028 shares to 285,857 shares.
- Concurrently, his indirect beneficial ownership through the Jeff Green Trust increased by 28,028 shares to 86,393 shares.
- Green also indirectly beneficially owns 670,901 shares through the Jeff T. Green Family Foundation.
- The transaction was made pursuant to a Rule 10b5-1 plan.
Sentiment
Score: 5
Explanation: The filing reports an internal transfer of shares by an insider, which is a neutral event for the company's operational or financial performance. It reflects personal estate planning rather than a change in market sentiment or company outlook.
Positives
- The transaction was executed under a Rule 10b5-1 plan, indicating pre-planned and structured management of equity holdings.
- The transfer to a trust suggests long-term estate planning by a key executive, which can be viewed as a sign of continued commitment to the company's long-term value.
- Overall beneficial ownership by Jeffrey Terry Green remains unchanged, demonstrating continued significant stake in the company.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Policy Adherence | The transaction was made pursuant to a Rule 10b5-1(c) plan, which is a pre-arranged trading plan designed to avoid insider trading accusations. This demonstrates adherence to corporate governance best practices for insider trading. | 11/15/2025 | Enhances transparency and reduces potential for insider trading concerns related to the executive's equity transactions. |
Stakeholder Impact
- Shareholders: Minimal direct impact as the overall beneficial ownership of the CEO remains unchanged, merely shifting from direct to indirect. The use of a 10b5-1 plan provides transparency regarding the transaction.
- Employees, Customers, Suppliers, Creditors: No direct impact from this internal share transfer.
Key Dates
| Date | Description |
|---|---|
| 11/15/2025 | Date of earliest transaction (transfer of shares) |
| 11/18/2025 | Date Form 4 was signed and filed |
Keywords
Trade Desk, TTD, Jeffrey Green, Form 4, insider transaction, beneficial ownership, stock transfer, Rule 10b5-1, CEO, Director, 10% Owner, Class A Common Stock
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.