Form 4: The Trade Desk CEO Sells Shares Under 10b5-1 Plan

The Trade Desk's CEO, Jeffrey Terry Green, sold a portion of his Class A Common Stock on January 7, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Jeffrey Terry Green, the President and CEO of The Trade Desk, Inc., executed multiple sales of Class A Common Stock on January 7, 2025.
• These transactions were conducted under a pre-arranged 10b5-1 trading plan adopted on September 12, 2024.
• The sales were executed at weighted average prices ranging from $125.16 to $126.29 per share.
• A total of 18,107 shares were sold across multiple transactions.
• The shares were sold from holdings indirectly owned through the Jeff Green Trust and the Jeff T. Green Family Foundation.
• Following these transactions, Mr. Green still indirectly beneficially owns a significant number of shares through these entities.

Sentiment

Score: 5

Explanation: The document is a routine disclosure of stock sales under a pre-arranged plan, which is neither positive nor negative in itself. It's a neutral event.

Risks

• Executive stock sales, even under a pre-arranged plan, can sometimes be perceived negatively by the market.
• The market may interpret these sales as a lack of confidence in the company's future prospects, although this is not necessarily the case with 10b5-1 plans.

Industry Context

Executive stock sales are a common occurrence in publicly traded companies, often managed through pre-arranged 10b5-1 plans to avoid accusations of insider trading. This filing is a routine disclosure of such activity.

Comparison to Industry Standards

• Many executives at publicly traded companies use 10b5-1 trading plans to manage their stock sales.
• These plans are designed to comply with insider trading regulations and provide a structured approach to selling shares.
• The Trade Desk's executive stock sales are similar to those seen at other tech companies such as Google (Alphabet) and Meta (Facebook) where executives regularly sell shares under similar plans.

Stakeholder Impact

• The stock sales may have a minor impact on shareholder sentiment, but the pre-arranged nature of the sales should mitigate any significant negative reaction.
• The sales do not directly impact employees, customers, suppliers, or creditors.

Key Dates

Keywords

The Trade Desk, TTD, Jeffrey Terry Green, stock sale, 10b5-1 plan, insider trading, Class A Common Stock, executive stock sale