Form 4: The Trade Desk CEO Jeffrey Green Sells Shares Under 10b5-1 Trading Plan

The Trade Desk's CEO, Jeffrey Green, executed multiple sales of Class A Common Stock between April 26 and April 30, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• Jeffrey Green, CEO of The Trade Desk, sold shares of Class A Common Stock between April 26 and April 30, 2024.
• The sales were executed under a 10b5-1 trading plan adopted on June 15, 2023, and modified on November 13, 2023.
• On April 26, 2024, 75,000 shares were sold at an average price of $85.13.
• On April 29, 2024, two transactions occurred: 59,069 shares were sold at an average price of $84.35, and 15,931 shares were sold at an average price of $84.92.
• On April 30, 2024, two transactions occurred: 55,522 shares were sold at an average price of $84.01, and 8,414 shares were sold at an average price of $84.55.
• Following these transactions, Mr. Green directly owns 186,598 shares of Class A Common Stock.
• Mr. Green indirectly owns 825,216 shares through the Jeff T. Green Family Foundation and 760,086 shares through the Jeff Green Trust.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, detailing stock sales by an insider. It's neutral in tone and doesn't inherently indicate positive or negative sentiment about the company's performance.

Industry Context

Sales by insiders are a common occurrence, especially when executed under pre-arranged trading plans like the 10b5-1 plan, which allows insiders to sell shares at predetermined times and prices to avoid accusations of trading on non-public information. The market typically views these sales in the context of the overall health and prospects of the company.

Stakeholder Impact

• The stock sales could have a minor impact on shareholder sentiment, depending on how the market interprets the CEO's actions.
• The sales do not appear to have a direct impact on employees, customers, suppliers, or creditors.

Key Dates