Form 4: The Trade Desk CEO Jeffrey Green Sells Shares Under 10b5-1 Trading Plan

The Trade Desk's CEO, Jeffrey Green, executed multiple sales of Class A Common Stock between October 4th and October 7th, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• Jeffrey Green, the CEO of The Trade Desk, sold shares of Class A Common Stock between October 4th and October 7th, 2024.
• The sales were executed under a 10b5-1 trading plan adopted on March 15, 2024.
• On October 4, 2024, he sold 57,736 shares at an average price of $112.62 and 142,264 shares at an average price of $113.1.
• On October 7, 2024, he sold 95,032 shares at an average price of $111.75, 83,843 shares at an average price of $112.66, and 21,125 shares at an average price of $113.35.
• Following these transactions, Green directly owns 146,501 shares and indirectly owns 825,216 shares through the Jeff T. Green Family Foundation and 109,104 shares through the Jeff Green Trust.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to stock sales by an insider. It doesn't inherently convey positive or negative sentiment, as it's a routine disclosure.

Industry Context

Insider sales are a common occurrence, and the use of 10b5-1 trading plans allows insiders to sell shares over time while avoiding accusations of trading on non-public information.

Stakeholder Impact

• The stock sales could potentially exert downward pressure on the stock price, impacting shareholders.
• The sales do not appear to have any immediate impact on employees, customers, suppliers, or creditors.

Key Dates