Form 4: Insider Transaction: Green Transfers TTD Shares to Trust

Jeffrey Terry Green, President and CEO of The Trade Desk, Inc., reported a transfer of Class A Common Stock to a trust for estate planning.

Summary

• Jeffrey Terry Green, President and CEO, Director, and 10% Owner of The Trade Desk, Inc. (TTD), reported a non-market transfer of Class A Common Stock on February 15, 2026.
• Green disposed of 28,029 shares directly held, transferring them to the Jeff Green Trust.
• The transaction price for this transfer was $0, indicating a non-market transaction.
• Following this transaction, Green's direct beneficial ownership stands at 257,828 shares.
• Indirect beneficial ownership includes 31,729 shares held by the Jeff Green Trust and 920,901 shares held by the Jeff T. Green Family Foundation.
• Green retains investment and voting control over the shares held by both the Jeff Green Trust and the Jeff T. Green Family Foundation.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a neutral event, common for estate planning, with no direct positive or negative implications for the company's operational performance or the insider's confidence.

Positives

• The transaction is a transfer of shares to a trust for estate planning purposes, rather than an open market sale, which is generally viewed as a neutral to slightly positive event as it does not signal a lack of confidence in the company.
• Jeffrey Terry Green maintains investment and voting control over the transferred shares held by the Trust and Foundation, indicating continued alignment with shareholder interests.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transfers to trusts or foundations are common for estate planning or philanthropic purposes and do not typically signal a change in the insider's view of the company's operational prospects, unlike open market sales.

Related Party Transactions

• Transfer of 28,029 Class A Common Stock from Jeffrey Terry Green's direct ownership to the Jeff Green Trust, where Mr. Green is a Trustee and maintains investment and voting control.
• Indirect beneficial ownership of 920,901 Class A Common Stock through the Jeff T. Green Family Foundation, where Mr. Green is the sole member and director with investment and voting control.

Stakeholder Impact

• Shareholders: Minimal direct impact as the transaction is an internal transfer of ownership structure and does not represent a sale or purchase on the open market.
• Employees, Customers, Suppliers, Creditors: No direct impact from this change in beneficial ownership structure.

Key Dates

Recommendation

The reported transaction is a transfer of shares to a trust and foundation for estate planning purposes, not an open market sale or purchase. This type of insider activity is generally considered neutral and does not indicate a change in the company's fundamentals or the insider's confidence, thus a 'hold' recommendation is appropriate.

Keywords

Trade Desk, TTD, Jeffrey Green, Insider Transaction, Form 4, Beneficial Ownership, Stock Transfer, Corporate Governance