Form 4: Tapestry CEO Sells Shares
Insider Transaction (Form 4)
Joanne C. Crevoiserat, Chief Executive Officer of Tapestry, Inc., sold 27,761 shares of common stock on August 19, 2026 for $132.47 per share.
Summary
- Option exercise/conversion: acquired 35,770 Common Stock at $20.97 ($750,097) on August 19, 2026; holds 670,131 after (Direct).
- Option exercise/conversion: acquired 30,291 Common Stock at $15.83 ($479,507) on August 19, 2026; holds 700,422 after (Direct).
- Tax/exercise-price withholding: disposed of 6,512 Common Stock at $131.72 ($857,761) on August 19, 2026; holds 693,910 after (Direct).
- Open-market sale: disposed of 13,041 Common Stock at $132.47 ($1,727,541) on August 19, 2026; holds 680,869 after (Direct).
- Open-market sale: disposed of 14,720 Common Stock at $132.47 ($1,949,958) on August 19, 2026; holds 666,149 after (Direct).
- Tax/exercise-price withholding: disposed of 17,250 Common Stock at $132.47 ($2,285,108) on August 19, 2026; holds 648,899 after (Direct).
- Tax/exercise-price withholding: disposed of 21,050 Common Stock at $132.47 ($2,788,494) on August 19, 2026; holds 627,849 after (Direct).
- Option exercise/conversion: disposed of 30,291 Stock Option on August 19, 2026; holds 30,292 after (Direct).
- Option exercise/conversion: disposed of 35,770 Stock Option on August 19, 2026; holds 35,771 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,677,500 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Joanne C. Crevoiserat — Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Option exercise/conversion | Common Stock | 35,770 | $21 | $750.1K | 670,131 |
| 2026-08-19 | Option exercise/conversion | Common Stock | 30,291 | $16 | $479.5K | 700,422 |
| 2026-08-19 | Tax/exercise-price withholding | Common Stock | 6,512 | $132 | $857.8K | 693,910 |
| 2026-08-19 | Open-market sale | Common Stock | 13,041 | $132 | $1.7M | 680,869 |
| 2026-08-19 | Open-market sale | Common Stock | 14,720 | $132 | $1.9M | 666,149 |
| 2026-08-19 | Tax/exercise-price withholding | Common Stock | 17,250 | $132 | $2.3M | 648,899 |
| 2026-08-19 | Tax/exercise-price withholding | Common Stock | 21,050 | $132 | $2.8M | 627,849 |
| 2026-08-19 | Option exercise/conversion | Stock Option | 30,291 | — | — | 30,292 |
| 2026-08-19 | Option exercise/conversion | Stock Option | 35,770 | — | — | 35,771 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Option exercise/conversion (35,770 shares) |
| 2026-08-19 | Option exercise/conversion (30,291 shares) |
| 2026-08-19 | Tax/exercise-price withholding (6,512 shares) |
| 2026-08-19 | Open-market sale (13,041 shares) |
| 2026-08-19 | Open-market sale (14,720 shares) |
| 2026-08-19 | Tax/exercise-price withholding (17,250 shares) |
| 2026-08-19 | Tax/exercise-price withholding (21,050 shares) |
| 2026-08-19 | Option exercise/conversion (30,291 shares) |
| 2026-08-19 | Option exercise/conversion (35,770 shares) |
Keywords
insider transaction, Form 4, TPR, TAPESTRY, INC., bearish, Joanne C. Crevoiserat
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