Form 4: Taboola CPO Reports Share Gift & Tax Withholding

Taboola.com Ltd.'s Chief People Officer, Kristy Sundjaja, reported a charitable share gift and shares withheld for tax obligations.

Summary

• Kristy Sundjaja, Chief People Officer of Taboola.com Ltd. (TBLA), reported changes in her beneficial ownership of ordinary shares.
• On August 14, 2025, 3,000 ordinary shares were transferred as a bona fide charitable gift; no shares were sold in this transaction.
• On August 16, 2025, 40,878 ordinary shares were withheld to satisfy tax withholding obligations in connection with the vesting of previously awarded Restricted Share Units (RSUs).
• The shares withheld for tax purposes were valued at $3.32 per share, and no shares were sold in this transaction.
• Following these reported transactions, Kristy Sundjaja beneficially owns a total of 1,082,770 ordinary shares.
• This total beneficial ownership includes 382,918 direct ordinary shares and 691,852 Restricted Share Units (RSUs).
• The RSUs are scheduled to vest in equal quarterly installments through 2026 (34,510 units), 2027 (124,107 units), 2028 (180,559 units), and 2029 (360,676 units), contingent upon continued provision of service to the Issuer on each vesting date.

Sentiment

Score: 5

Explanation: Neutral. The reported transactions are routine insider activities (charitable gift and tax withholding from RSU vesting) and do not indicate a change in management's confidence or company performance, nor do they suggest any significant positive or negative developments.

Positives

• A charitable gift by a key executive demonstrates philanthropic engagement.
• The continued vesting schedule for a significant number of RSUs indicates long-term incentive alignment between the Chief People Officer and the company's performance.

Negatives

• A reduction in direct share ownership occurred, although it was due to a charitable gift and tax withholding rather than open market sales.

Future Outlook

This filing, a Form 4, reports specific insider transactions and does not contain forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing is a routine insider transaction report and does not provide broader industry context or trends. It focuses solely on changes in beneficial ownership for a specific executive.

Stakeholder Impact

• Shareholders: The transactions represent a minor reduction in direct share ownership by a key executive, but this is due to a charitable gift and tax withholding, not open market sales, thus having a neutral impact on shareholder sentiment.
• Employees: No direct impact on employees is indicated by this filing.

Next Steps

• Future vesting of 691,852 Restricted Share Units (RSUs) in equal quarterly installments through 2029, subject to the Chief People Officer's continued service to the Issuer.

Key Dates

Keywords

Taboola, TBLA, SEC Form 4, Insider Transaction, Beneficial Ownership, Restricted Share Units, RSU, Executive Compensation, Kristy Sundjaja, Chief People Officer