SCHEDULE: Taboola CEO Adam Singolda Boosts Stake to 5.7%

Taboola.com Ltd. CEO Adam Singolda's beneficial ownership increased to 5.7% of ordinary shares, primarily due to the company's share buyback program and vesting of restricted stock units.

Summary

• Adam Singolda, Founder and CEO of Taboola.com Ltd., reported beneficial ownership of 14,720,361 ordinary shares.
• This represents 5.7% of Taboola's ordinary shares outstanding.
• The increase in beneficial ownership above the 5% threshold was primarily driven by Taboola's publicly announced share buyback program.
• Additional shares were acquired through the vesting of restricted share units: 133,379 ordinary shares on November 16, 2025, and 39,524 ordinary shares on January 1, 2026.
• The total shares beneficially owned include 12,979,995 ordinary shares and 1,740,366 options to purchase ordinary shares and restricted stock units exercisable or settling within 60 days of January 8, 2026.
• The percentage calculation is based on 258,183,722 ordinary shares outstanding as of October 31, 2025.

Sentiment

Score: 7

Explanation: The increase in CEO ownership, primarily driven by a company share buyback program, generally signals management confidence and alignment with shareholder interests, which is a positive indicator. No negative information was disclosed.

Positives

• Increased insider ownership by CEO Adam Singolda, which can signal confidence in the company's future prospects.
• The company's share buyback program contributed to the CEO's percentage ownership increase, indicating management's belief in the undervaluation of its stock.

Future Outlook

No specific future outlook or guidance is provided in this beneficial ownership filing.

Management Comments

• Adam Singolda's beneficial ownership increased above 5% primarily as a result of the Issuer's publicly announced share buyback program.
• The increase did not result from any acquisitions of shares by Mr. Singolda within the last sixty days, except for the vesting of restricted shares.

Industry Context

Increased insider ownership, especially by a CEO, can be viewed positively by the market, suggesting strong belief in the company's future. A share buyback program typically indicates management believes the stock is undervalued, which is a common strategy across various industries.

Comparison to Industry Standards

• Insider ownership levels vary significantly across companies and industries. A 5.7% stake by a founder/CEO is a substantial holding, often seen as a positive indicator of alignment between management and shareholder interests.
• Companies like Meta Platforms (Mark Zuckerberg) or Amazon (Jeff Bezos) have founders with significant stakes, which is often viewed as a strong commitment to the company's long-term success.
• The share buyback program is a common capital allocation strategy, similar to those employed by mature tech companies like Apple or Microsoft, aiming to return value to shareholders and potentially boost EPS.

Stakeholder Impact

• Shareholders: Potentially positive, as increased insider ownership and a share buyback program can signal confidence and commitment from leadership, potentially leading to increased share value.
• Management/Employees: The vesting of restricted share units is a standard compensation mechanism, aligning employee interests with company performance.

Key Dates

Recommendation

The filing indicates increased beneficial ownership by CEO Adam Singolda, primarily due to the company's share buyback program and RSU vesting. This signals management's confidence in Taboola's value and future prospects, aligning insider interests with shareholders. However, without broader financial performance data or strategic updates, a 'hold' recommendation is prudent, acknowledging the positive insider signal while awaiting more comprehensive information for a stronger stance.

Keywords

Taboola, Adam Singolda, Beneficial Ownership, Schedule 13D, Insider Ownership, Share Buyback, Restricted Stock Units, CEO Stake