Form 4: Super Group (SGHC) COO Sells Shares
Insider Transaction (Form 4)
Kirsty Farrah Ross, Chief Operating Officer of Super Group (SGHC) Ltd, sold 54,551 shares of common stock on July 31, 2026 for $13.97 per share.
Summary
- Option exercise/conversion: acquired 35,812 Common Stock on July 31, 2026; holds 62,812 after (Direct).
- Option exercise/conversion: acquired 80,000 Common Stock on July 31, 2026; holds 142,812 after (Direct).
- Open-market sale: disposed of 54,551 Common Stock at $13.97 ($762,077) on July 31, 2026; holds 88,261 after (Direct).
- Option exercise/conversion: disposed of 35,812 Restricted Stock Unit (RSUs) on July 31, 2026; holds 71,625 after (Direct).
- Option exercise/conversion: disposed of 80,000 Restricted Stock Unit (RSUs) on July 31, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $762,077 of stock on the open market.
Insider Transactions
Kirsty Farrah Ross — Officer (Chief Operating Officer)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-31 | Option exercise/conversion | Common Stock | 35,812 | — | — | 62,812 |
| 2026-07-31 | Option exercise/conversion | Common Stock | 80,000 | — | — | 142,812 |
| 2026-07-31 | Open-market sale | Common Stock | 54,551 | $14 | $762.1K | 88,261 |
| 2026-07-31 | Option exercise/conversion | Restricted Stock Unit (RSUs) | 35,812 | — | — | 71,625 |
| 2026-07-31 | Option exercise/conversion | Restricted Stock Unit (RSUs) | 80,000 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-31 | Option exercise/conversion (35,812 shares) |
| 2026-07-31 | Option exercise/conversion (80,000 shares) |
| 2026-07-31 | Open-market sale (54,551 shares) |
| 2026-07-31 | Option exercise/conversion (35,812 shares) |
| 2026-07-31 | Option exercise/conversion (80,000 shares) |
Keywords
insider transaction, Form 4, SGHC, Super Group (SGHC) Ltd, bearish, Kirsty Farrah Ross
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