Form 4: Sun Country CMO Sells Shares for Tax Obligations

Sun Country Airlines Holdings' SVP, Chief Marketing Officer, Colton Matthew Snow, sold 1,565 shares of common stock to cover tax withholding obligations related to restricted stock unit vesting.

Summary

• Colton Matthew Snow, SVP, Chief Marketing Officer of Sun Country Airlines Holdings, Inc. (SNCY), reported a transaction on January 6, 2026.
• The transaction involved the sale of 1,565 shares of common stock, par value $0.01 per share.
• The shares were sold at a price of $15.085 per share.
• The total value of the shares sold was approximately $23,633.53.
• Following this transaction, Colton Matthew Snow beneficially owns 34,686 shares of common stock.
• The sale was a 'sell to cover' transaction, mandated to satisfy tax withholding obligations in connection with the vesting of restricted stock units, and was not a discretionary trade.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a routine, non-discretionary 'sell to cover' for tax purposes, not indicative of management's view on the company's prospects.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Management Comments

• The sale represents the number of shares sold by the reporting person to cover tax withholding obligations in connection with the vesting of restricted stock units.
• This sale is mandated to satisfy the tax withholding obligations which are funded by a 'sell to cover' transaction and does not represent a discretionary trade by the reporting person.

Industry Context

This Form 4 filing details a routine insider transaction for tax purposes and does not provide information related to broader industry trends or competitive landscape.

Stakeholder Impact

• Shareholders: Minimal impact, as this is a routine, non-discretionary transaction for tax purposes and does not signal a change in the insider's confidence in the company.

Key Dates

Recommendation

The transaction is a routine 'sell to cover' to satisfy tax obligations upon RSU vesting and is not a discretionary sale. Therefore, it does not provide new information that would warrant a change in investment recommendation for Sun Country Airlines Holdings, Inc. Investors should 'hold' their position based on this filing alone.

Keywords

SNCY, Sun Country Airlines, Form 4, Insider Transaction, Stock Sale, Tax Withholding, Restricted Stock Units, Colton Matthew Snow