Form 4: Sun Country CMO Reports RSU Grant, Tax-Related Stock Sale

Sun Country Airlines Holdings' SVP, Chief Marketing Officer, Colton Snow, reported the grant of 13,803 restricted stock units and a tax-related sale of 145 shares.

Summary

• Colton Matthew Snow, SVP, Chief Marketing Officer of Sun Country Airlines Holdings, Inc. (SNCY), reported transactions on January 2, 2026.
• Snow sold 145 shares of Common Stock at a price of $14.3688 per share to cover tax withholding obligations related to the vesting of restricted stock units.
• This sale was a mandated 'sell to cover' transaction and not a discretionary trade.
• Snow was granted 13,803 restricted stock units (RSUs) under the Sun Country Airlines Holdings, Inc. 2021 Omnibus Incentive Plan.
• These RSUs will vest and be settled in three equal annual installments, with 1/3rd vesting on each of the first three anniversaries of the grant date, subject to continued employment.
• Following these transactions, Snow beneficially owns 22,448 shares of Common Stock directly after the sale and 36,251 shares directly after the RSU grant (which includes the unvested RSUs for reporting purposes).

Sentiment

Score: 6

Explanation: The sentiment is slightly positive due to the grant of a significant number of restricted stock units, indicating continued executive incentive and alignment with company performance. The accompanying sale was non-discretionary for tax purposes, thus not reflecting a negative sentiment from the executive.

Positives

• The grant of 13,803 restricted stock units (RSUs) aligns the executive's interests with long-term shareholder value and serves as an incentive for continued employment and performance.

Negatives

• A sale of 145 shares of common stock occurred, reducing the executive's direct share ownership, although this was a non-discretionary transaction to cover tax withholding obligations.

Future Outlook

The granted restricted stock units are scheduled to vest in three equal annual installments on the first three anniversaries of the grant date, contingent upon Colton Snow's continued employment. This structure provides a future incentive for the executive.

Management Comments

• The sale of 145 shares represents the number of shares sold by the reporting person to cover tax withholding obligations in connection with the vesting of restricted stock units. This sale is mandated to satisfy the tax withholding obligations which are funded by a 'sell to cover' transaction and does not represent a discretionary trade by the reporting person.

Industry Context

This filing reports routine executive compensation and tax-related transactions, which are common across all industries for publicly traded companies. It does not provide specific insights into broader industry trends or competitive positioning within the airline sector.

Corporate Governance

Stakeholder Impact

• Shareholders: The grant of RSUs aligns executive incentives with shareholder interests, promoting long-term value creation. The tax-related sale is a minor, non-discretionary event with negligible impact on overall share float or price.
• Employees: The RSU grant reinforces the company's compensation strategy for key personnel, potentially influencing morale and retention among other executives.

Next Steps

• 1/3rd of the granted restricted stock units will vest and be settled on each of the first three anniversaries of the grant date, subject to Colton Snow's continued employment.

Key Dates

Keywords

SNCY, Sun Country Airlines, Form 4, Restricted Stock Units, RSU Grant, Insider Transaction, Executive Compensation, Stock Sale, Tax Withholding