Form 4: StubHub Insider's Trust Transfers Class B Shares

StubHub Holdings Director and CEO Eric Baker reported an intra-family trust transfer of 621,673 Class B Common Stock shares for no consideration.

Summary

• Eric Howard Baker, a Director, 10% Owner, Founder, Chairman, and Chief Executive Officer of StubHub Holdings, Inc. [STUB], reported a transaction involving Class B Common Stock.
• On January 12, 2026, 621,673 shares of Class B Common Stock were distributed from one family trust to another family trust for no consideration, indicated by transaction code 'G'.
• Following this transaction, Eric Baker's indirect beneficial ownership of Class B Common Stock held by family trusts remains 2,462,764 shares.
• His direct beneficial ownership of Class B Common Stock is 22,287,236 shares.
• Class B Common Stock is convertible into one share of Class A Common Stock at the holder's option, by majority vote of Class B holders, or upon certain permitted transfers, and has no expiration date.
• An additional transfer of 218,556 shares of Class B Common Stock to the Reporting Person was exempt from reporting pursuant to Rule 16a-13.

Sentiment

Score: 5

Explanation: The filing reports a routine insider transaction (intra-family trust transfer) with no direct positive or negative implications for the company's operational or financial performance, resulting in a neutral sentiment.

Future Outlook

This filing is a report of an insider transaction and does not contain forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This Form 4 filing details a routine insider ownership change, specifically an intra-family trust transfer, which is common for high-net-worth individuals for estate planning purposes. It does not reflect broader industry trends or competitive positioning for StubHub Holdings, Inc.

Related Party Transactions

• A distribution of 621,673 shares of Class B Common Stock occurred between family trusts of Eric Howard Baker for no consideration.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is an internal transfer of shares between family trusts and does not change the overall economic interest or voting power available to the public.
• Employees, Customers, Suppliers, Creditors: No discernible impact as the transaction is related to insider ownership structure and not company operations or financial health.

Key Dates

Keywords

StubHub Holdings, STUB, Form 4, Insider Transaction, Eric Baker, Class B Common Stock, Beneficial Ownership, Trust Transfer