Form 4: Stitch Fix Executive Sells Shares
Insider Transaction (Form 4)
Anthony Bacos, Chief Prod/Technology Officer of Stitch Fix, Inc., sold 70,000 shares of common stock on July 20, 2026.
Summary
- Option exercise/conversion: acquired 50,000 Class A Common Stock at $2.48 ($124,000) on July 20, 2026; holds 1,061,994 after (Direct).
- Open-market sale: disposed of 50,000 Class A Common Stock at $3.79 ($189,350) on July 20, 2026; holds 1,011,994 after (Direct).
- Open-market sale: disposed of 20,000 Class A Common Stock at $3.79 ($75,730) on July 20, 2026; holds 991,994 after (Direct).
- Option exercise/conversion: disposed of 50,000 Employee Stock Option (Right to Buy) on July 20, 2026; holds 422,543 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $265,080 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Anthony Bacos — Officer (Chief Prod/Technology Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-20 | Option exercise/conversion | Class A Common Stock | 50,000 | $2 | $124.0K | 1,061,994 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 50,000 | $4 | $189.3K | 1,011,994 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 20,000 | $4 | $75.7K | 991,994 |
| 2026-07-20 | Option exercise/conversion | Employee Stock Option (Right to Buy) | 50,000 | — | — | 422,543 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-20 | Option exercise/conversion (50,000 shares) |
| 2026-07-20 | Open-market sale (50,000 shares) |
| 2026-07-20 | Open-market sale (20,000 shares) |
| 2026-07-20 | Option exercise/conversion (50,000 shares) |
Keywords
insider transaction, Form 4, SFIX, Stitch Fix, Inc., bearish, Anthony Bacos
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