SFIX.NASDAQStitch Fix, INC

Form 4: Stitch Fix CEO Reports Stock Transaction

Sentiment:

Insider Transaction (Form 4)

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Matt Baer, Chief Executive Officer and a Director of Stitch Fix, Inc., reported multiple transactions in common stock on September 16, 2026.

Summary

  • Option exercise/conversion: acquired 61,452 Class A Common Stock on September 16, 2026; holds 2,071,192 after (Direct).
  • Tax/exercise-price withholding: disposed of 115,062 Class A Common Stock at $2.94 ($338,282) on September 16, 2026; holds 1,956,130 after (Direct).
  • Option exercise/conversion: disposed of 61,452 Performance Stock Unit on September 16, 2026; holds 725,578 after (Direct).

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.

Insider Transactions

Matt Baer — Director, Officer (Chief Executive Officer)

DateTransactionSecuritySharesPriceValueHeld After
2026-09-16Option exercise/conversionClass A Common Stock61,452——2,071,192
2026-09-16Tax/exercise-price withholdingClass A Common Stock115,062$3$338.3K1,956,130
2026-09-16Option exercise/conversionPerformance Stock Unit61,452——725,578

Key Dates

DateDescription
2026-09-16Option exercise/conversion (61,452 shares)
2026-09-16Tax/exercise-price withholding (115,062 shares)
2026-09-16Option exercise/conversion (61,452 shares)

Keywords

insider transaction, Form 4, SFIX, Stitch Fix, Inc., neutral, Matt Baer

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