Form 4: Starbucks Executive Sells Shares Under 10b5-1 Plan

Starbucks Corp. executive Brady Brewer sold 2,229 shares of common stock on July 6, 2026, as part of a pre-arranged Rule 10b5-1 trading plan.

Summary

• Brady Brewer, CEO, International at Starbucks Corp. (SBUX), reported a transaction on July 6, 2026.
• The transaction involved the disposition of 2,229 shares of common stock.
• The sale was executed under a Rule 10b5-1 trading plan adopted on December 3, 2025.
• Following the transaction, Brewer beneficially owns 77,363.50 shares of common stock directly.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was conducted under a pre-established Rule 10b5-1 plan, which is a standard practice for executives.

Negatives

• An executive sold a portion of their Starbucks stock holdings.

Future Outlook

The filing does not contain forward-looking statements or guidance.

Industry Context

StockSavvy.ai notes that insider sales under Rule 10b5-1 plans are common for executives to diversify holdings or manage personal finances in a pre-determined manner, mitigating concerns about insider trading. However, any sale by a key executive warrants monitoring.

Stakeholder Impact

• Shareholders: The sale by an executive may be perceived negatively, although the Rule 10b5-1 plan mitigates insider trading concerns. The impact on share price is likely minimal given the nature of the transaction.

Key Dates

Keywords

Starbucks, SBUX, Form 4, insider trading, Rule 10b5-1, stock sale, Brady Brewer, executive compensation