Form 4: Starbucks Executive Sara Kelly Sells 250 Shares Under 10b5-1 Trading Plan

EVP and Chief Partner Officer of Starbucks, Sara Kelly, sold 250 shares of common stock at $92.63 per share on March 21, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Sara Kelly, EVP and Chief Partner Officer at Starbucks, reported a transaction involving the sale of Starbucks common stock.
• On March 21, 2024, Kelly sold 250 shares at a price of $92.63 per share.
• The sale was executed under a Rule 10b5-1 trading plan adopted on August 5, 2023.
• Following the transaction, Kelly directly owns 46,923.8717 shares of Starbucks common stock, which includes 211 shares representing dividend equivalents received on unvested time-based RSUs.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine stock sale under a pre-arranged trading plan. There is no indication of positive or negative implications for the company.

Industry Context

Executive stock sales are a common occurrence in publicly traded companies. They are often pre-planned and executed under Rule 10b5-1 trading plans to avoid accusations of insider trading. The market typically views these sales in the context of the executive's overall holdings and the company's performance.

Comparison to Industry Standards

• Executive compensation and stock ownership are closely monitored in the restaurant and beverage industry.
• Companies like McDonald's (MCD), Coca-Cola (KO), and PepsiCo (PEP) also have executives who regularly trade company stock under similar 10b5-1 plans.
• The size and frequency of these transactions are often compared to industry benchmarks to assess whether they are typical or unusual.

Key Dates