Form 4: Starbucks Executive Brady Brewer Sells Shares

Starbucks CEO of International, Brady Brewer, sold 588 shares of common stock on June 11, 2026.

Summary

• Brady Brewer, CEO of International at Starbucks, sold 588 shares of common stock.
• The transaction occurred on June 11, 2026, at a price of $100 per share.
• Following the transaction, the reporting person holds 79,592.502 shares of Starbucks common stock.
• The sale was executed under a pre-established Rule 10b5-1 trading plan adopted on December 3, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was executed through a pre-arranged 10b5-1 plan, which is a standard administrative procedure for executives.

Positives

• The sale was conducted via a pre-planned Rule 10b5-1 trading plan, indicating the transaction was not based on non-public information.

Negatives

• Insider selling can sometimes be perceived by the market as a lack of confidence in near-term stock performance, though this was a planned sale.

Risks

• Market volatility affecting the value of remaining holdings.

Future Outlook

No forward-looking guidance provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling via 10b5-1 plans is a standard corporate practice for executive compensation liquidity and does not typically signal a change in company fundamentals.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for executives to sell shares while avoiding potential insider trading liability.

Stakeholder Impact

• Minimal impact on shareholders as the sale represents a small fraction of the executive's total holdings.

Next Steps

• None mentioned.

Key Dates

Keywords

Starbucks, SBUX, Insider Trading, Form 4, Brady Brewer, Stock Sale