Form 4: Starbucks EVP and CFO Rachel Ruggeri Sells Shares Under 10b5-1 Trading Plan

Rachel Ruggeri, EVP and CFO of Starbucks, sold 3,221 shares of common stock at $93.06 per share on March 4, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• On March 4, 2024, Rachel Ruggeri, the EVP and CFO of Starbucks, sold 3,221 shares of Starbucks common stock.
• The sale was executed at a price of $93.06 per share.
• The transaction was conducted under a Rule 10b5-1 trading plan adopted on November 28, 2023.
• Following the transaction, Ruggeri directly owns 69,181 shares of Starbucks common stock, which includes 496 shares representing dividend equivalents received on unvested time-based RSUs.

Sentiment

Score: 6

Explanation: The sentiment is neutral. It's a routine transaction under a pre-arranged trading plan, so it doesn't necessarily indicate a positive or negative outlook for the company.

Risks

• Executive stock sales can sometimes be perceived negatively by investors, although sales under 10b5-1 plans are generally viewed as less concerning since they are pre-planned.

Industry Context

Executive stock sales are a common occurrence in publicly traded companies. The use of Rule 10b5-1 plans allows insiders to sell shares without raising concerns about insider trading, as the plans are established in advance.

Stakeholder Impact

• The sale is unlikely to have a significant impact on stakeholders, as it is a relatively small transaction by an individual executive under a pre-arranged plan.

Key Dates