Form 4: Starbucks CFO Rachel Ruggeri Sells Shares Under 10b5-1 Trading Plan

Starbucks CFO Rachel Ruggeri sold 1,491 shares of common stock at a price of $99.54 per share, according to a recent SEC filing.

Summary

• Rachel Ruggeri, the Executive Vice President and CFO of Starbucks, sold 1,491 shares of Starbucks common stock on November 21, 2024.
• The sale was executed at a price of $99.54 per share.
• The transaction was conducted under a pre-arranged Rule 10b5-1 trading plan adopted on November 28, 2023.
• Following the transaction, Ms. Ruggeri directly owns 80,124.208 shares of Starbucks stock.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing related to an executive's stock sale under a pre-arranged plan. It does not indicate any positive or negative sentiment.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 plans to manage their stock sales and avoid accusations of insider trading.

Comparison to Industry Standards

• Executive stock sales are a common occurrence in publicly traded companies.
• Rule 10b5-1 trading plans are a standard practice for corporate insiders to sell shares without being accused of trading on non-public information.
• The volume of shares sold is relatively small compared to the total outstanding shares of Starbucks, and is not unusual for an executive.

Stakeholder Impact

• The sale of shares by an executive may have a minor impact on shareholder sentiment, but is unlikely to significantly affect the stock price due to the small volume and pre-planned nature of the transaction.

Key Dates

Keywords

Starbucks, SBUX, Rachel Ruggeri, CFO, insider trading, SEC Form 4, Rule 10b5-1, stock sale