Form 4: Starbucks CEO Niccol's Routine Stock Vesting Tax Withholding

Starbucks CEO Brian Niccol reported a routine disposition of 11,821.856 common shares for tax withholding purposes related to restricted stock unit vesting.

Summary

• Brian R. Niccol, Chairman and CEO of Starbucks Corp (SBUX), reported a transaction on November 19, 2025.
• The transaction involved the disposition of 11,821.856 shares of Starbucks Common Stock.
• These shares were withheld by the issuer to satisfy tax withholding obligations upon the vesting of restricted stock units.
• This was not an open market transaction.
• The price per share for the disposition was $83.68.
• Following this transaction, Brian R. Niccol directly beneficially owns 474,470.238 shares of Common Stock.

Sentiment

Score: 5

Explanation: The transaction is a routine, non-discretionary tax withholding event, indicating a neutral sentiment as it does not reflect a voluntary buy or sell decision by the insider.

Industry Context

This is a routine insider transaction related to executive compensation and tax obligations, which is common across publicly traded companies and does not reflect specific industry trends or competitive positioning.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is a routine, non-discretionary transaction for tax purposes, not an open market sale or purchase reflecting a change in management's investment conviction.

Key Dates

Keywords

Starbucks, SBUX, Brian Niccol, Insider Transaction, Form 4, Stock Vesting, Tax Withholding, Restricted Stock Units