Form 4: Starbucks CEO Brady Brewer Sells Shares via 10b5-1 Plan

Starbucks International CEO Brady Brewer sold 2,229 shares of common stock at $104.81 per share under a pre-arranged trading plan.

Summary

• Brady Brewer, CEO of International at Starbucks, sold 2,229 shares of common stock.
• The transaction occurred on May 5, 2026, at a price of $104.81 per share.
• The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on December 3, 2025.
• Following the transaction, Brewer retains beneficial ownership of 81,558.502 shares.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was pre-planned and represents a small portion of the executive's total holdings.

Positives

• The sale was conducted under a pre-established Rule 10b5-1 trading plan, which is a standard mechanism for executives to sell shares without concerns regarding insider trading.

Negatives

• The transaction represents a reduction in the executive's direct equity stake in the company.

Risks

• Executive stock sales can sometimes be perceived negatively by retail investors as a signal of management's view on the company's near-term valuation.

Future Outlook

No forward-looking guidance or operational outlook was provided in this filing.

Industry Context

StockSavvy.ai notes that executive stock sales under 10b5-1 plans are routine corporate governance events and generally do not reflect a change in company strategy or fundamental outlook.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for corporate executives to manage personal liquidity while maintaining compliance with SEC regulations.

Stakeholder Impact

• Minimal impact expected on shareholders as the sale was executed via a pre-planned, automated trading program.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Starbucks, SBUX, Insider Trading, Form 4, Brady Brewer, Stock Sale