Form 4: Sprinklr Executive Sells Shares to Cover Tax Obligations and Under 10b5-1 Plan

Diane Adams, Chief Culture & Talent Officer at Sprinklr, Inc., sold shares of Class A Common Stock to cover tax obligations and under a pre-arranged 10b5-1 trading plan.

Summary

• Diane Adams, the Chief Culture & Talent Officer of Sprinklr, Inc., reported the sale of Class A Common Stock.
• The sales occurred on December 16 and 17, 2024.
• A portion of the sales was to cover statutory tax withholding obligations related to the vesting of restricted stock units.
• Another portion of the sales was executed under a Rule 10b5-1 trading plan adopted on April 15, 2024.
• On December 16, 2024, 7,685 shares were sold at a weighted average price of $9.37.
• On December 17, 2024, 65 shares were sold at a weighted average price of $9.32.
• On December 17, 2024, 10,530 shares were sold at a weighted average price of $9.40.
• Following these transactions, Adams beneficially owns 358,662 shares of Class A Common Stock.

Sentiment

Score: 6

Explanation: The sentiment is neutral. The filing simply reports stock sales by an executive, partly to cover tax obligations and partly under a pre-arranged trading plan. There's no indication of positive or negative implications for the company.

Positives

• The sales to cover tax obligations are mandated by the Issuer's election under its equity incentive plans and do not represent a discretionary sale by the Reporting Person.
• The sales under the 10b5-1 trading plan were pre-arranged, which can mitigate concerns about insider trading.

Industry Context

Sales by company executives are a common occurrence, especially to cover tax obligations related to equity compensation. The use of 10b5-1 trading plans is also a standard practice to allow insiders to sell shares without concerns about insider trading.

Stakeholder Impact

• The stock sales could have a minor negative impact on shareholders due to the increased supply of shares in the market, but the impact is likely minimal given the relatively small number of shares sold compared to the total outstanding shares.

Key Dates