Form 4: Sprinklr Executive Diane Adams Sells Shares Under 10b5-1 Trading Plan

Diane Adams, Chief Culture & Talent Officer at Sprinklr, Inc., sold 12,915 shares of Class A Common Stock at an average price of $7.83 on September 18, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On September 18, 2024, Diane Adams, the Chief Culture & Talent Officer of Sprinklr, Inc., sold 12,915 shares of Class A Common Stock.
• The sale was executed at a weighted average price of $7.83 per share.
• The transactions occurred within a price range of $7.75 to $7.98.
• The sale was conducted under a Rule 10b5-1 trading plan adopted on April 15, 2024.
• Following the reported transaction, Adams beneficially owns 376,942 shares of Sprinklr's Class A Common Stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral. It's a routine sale under a pre-arranged plan, not necessarily indicative of a positive or negative outlook.

Industry Context

Insider sales are a common occurrence, and the use of 10b5-1 plans allows insiders to sell shares over time while avoiding accusations of trading on material non-public information. The market will often look at the ratio of insider sales to buys to gauge sentiment.

Stakeholder Impact

• The sale could have a minor negative impact on shareholder sentiment, although the existence of a 10b5-1 plan mitigates this.

Key Dates