Form 4: Sprinklr CMO Sells Shares for Tax Obligations

Sprinklr's Chief Marketing Officer, Arun Pattabhiraman, sold 16,533 shares of Class A Common Stock to cover tax withholding obligations related to RSU vesting.

Summary

• Arun Pattabhiraman, Chief Marketing Officer of Sprinklr, Inc. (CXM), reported a sale of company stock.
• On December 16, 2025, Mr. Pattabhiraman disposed of 16,533 shares of Class A Common Stock.
• The shares were sold at a weighted average price of $7.78 per share, with prices ranging from $7.67 to $7.845.
• Following this transaction, Mr. Pattabhiraman beneficially owns 517,878 shares of Class A Common Stock.
• The sale was a "sell to cover" transaction, mandated by Sprinklr's equity incentive plans to satisfy statutory tax withholding obligations upon the vesting of restricted stock units, and was not a discretionary sale.

Sentiment

Score: 5

Explanation: The transaction is a routine, non-discretionary 'sell to cover' for tax purposes, which is neutral in sentiment. It does not indicate a positive or negative view on the company's future performance by the insider.

Positives

• The transaction was a non-discretionary "sell to cover" to meet tax obligations, indicating it was not a voluntary divestment based on a negative outlook.

Negatives

• No specific negatives are indicated by a non-discretionary "sell to cover" transaction.

Risks

• No specific risks are mentioned in this Form 4 filing beyond the general market risks associated with holding equity.

Future Outlook

NA

Management Comments

• Represents the number of shares required to be sold to cover the statutory tax withholding obligations in connection with the vesting of the restricted stock units.
• This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of minimum statutory tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary sale by the Reporting Person.

Industry Context

This Form 4 filing is a routine disclosure of an insider transaction, specifically a non-discretionary 'sell to cover' to satisfy tax obligations upon RSU vesting. Such transactions are common across industries for executives receiving equity compensation and do not typically reflect a change in company fundamentals or industry trends.

Comparison to Industry Standards

• The 'sell to cover' mechanism for tax withholding is a standard practice in equity compensation plans across various industries, including technology companies like Sprinklr. This method is widely adopted by companies such as Salesforce, Microsoft, and Adobe, where executives often receive a significant portion of their compensation in restricted stock units or stock options.
• The transaction itself, being non-discretionary, aligns with typical insider reporting for tax purposes rather than a strategic divestment, similar to how executives at peer companies manage their vested equity.

Stakeholder Impact

• Shareholders: The sale is a routine tax-related transaction and is unlikely to have a significant impact on shareholder perception or the company's stock price, as it is not a discretionary sale.
• Employees: No direct impact on employees is indicated by this filing.

Key Dates

Recommendation

This Form 4 filing details a non-discretionary 'sell to cover' transaction by a Chief Marketing Officer to satisfy tax obligations on vested restricted stock units. Such transactions are routine and do not reflect a change in the insider's confidence in the company's prospects or fundamental performance. Therefore, this filing alone does not provide sufficient information to alter an existing investment thesis, warranting a 'hold' recommendation based solely on this report.

Keywords

Sprinklr, CXM, Arun Pattabhiraman, Insider Trading, Form 4, Stock Sale, Chief Marketing Officer, Restricted Stock Units, Tax Withholding, Equity Incentive Plan