Form 4: Sprinklr CEO Read Reports Stock Transactions

Sprinklr President & CEO Rory P. Read reported a small purchase and significant sales of Class A Common Stock, primarily under a 10b5-1 plan.

Summary

• Rory P. Read, President & CEO and Director of Sprinklr, Inc. (CXM), reported transactions involving Class A Common Stock.
• On November 18, 2024, Mr. Read purchased 20 shares of Class A Common Stock at a weighted average price of $7.60 per share.
• On April 21, 2025, Mr. Read sold 20 shares of Class A Common Stock at a weighted average price of $6.85 per share.
• On February 5, 2026, Mr. Read sold 78,043 shares of Class A Common Stock at a weighted average price of $6.02 per share.
• On February 6, 2026, Mr. Read sold 87,795 shares of Class A Common Stock at a weighted average price of $6.00 per share.
• The sales on February 5 and 6, 2026, were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Read on October 15, 2025.
• Following these transactions, Mr. Read beneficially owns 1,506,270 shares of Class A Common Stock directly.

Sentiment

Score: 4

Explanation: StockSavvy.ai views this as a slightly negative signal. While a small purchase occurred, the substantial, pre-planned sales by the CEO at lower prices than the purchase suggest a cautious stance or a focus on personal diversification rather than strong conviction in immediate share price appreciation.

Positives

• Rory P. Read made a small open market purchase of 20 shares of Class A Common Stock on November 18, 2024, indicating some level of confidence.

Negatives

• Rory P. Read sold a total of 165,858 shares of Class A Common Stock across three separate transactions.
• The sales prices ranged from $6.00 to $6.85 per share, which are lower than the $7.60 purchase price of the 20 shares acquired in November 2024.
• The volume of shares sold significantly outweighs the volume of shares purchased.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transactions, particularly sales by a CEO, are closely monitored by investors as they can signal management's perception of the company's future prospects or valuation. While sales under a Rule 10b5-1 plan are pre-scheduled and often for personal financial planning or diversification, the significant volume relative to a small purchase warrants attention.

Stakeholder Impact

• Shareholders may interpret the significant insider sales, even if pre-planned, as a potential signal regarding management's confidence in the company's near-term stock performance or valuation, potentially leading to increased scrutiny of the stock.

Key Dates

Recommendation

A seasoned investor would likely maintain a 'hold' recommendation based solely on this Form 4. While the small purchase shows some confidence, the much larger, pre-planned sales by the CEO, particularly at prices below the recent purchase, suggest a strategic reduction in personal exposure. This action, even under a 10b5-1 plan, typically doesn't inspire a 'buy' signal, but also isn't a 'strong sell' without further negative news, as such plans are common for diversification.

Keywords

Sprinklr, CXM, Rory P. Read, Insider Trading, Form 4, Stock Transaction, 10b5-1 Plan, Class A Common Stock