8-K: Sprinklr Appoints Anthony Coletta as New CFO

Sprinklr, Inc. announced the appointment of Anthony Coletta as its new Chief Financial Officer, effective October 7, 2025.

Summary

• Sprinklr, Inc. appointed Anthony Coletta as Chief Financial Officer, principal financial officer, and principal accounting officer, effective October 7, 2025.
• Mr. Coletta succeeds Rory Read, who served as interim CFO since September 19, 2025, and will continue as President and CEO.
• Mr. Coletta's compensation includes an initial annual base salary of $460,000, an annual cash bonus with a target amount equal to 90% of his annual base salary, and an equity award valued at $5,000,000.
• The equity award is comprised of 75% time-based restricted stock units (RSUs) vesting over four years and 25% performance-based restricted stock units (PSUs) vesting through December 15, 2028, based on relative total stockholder return, revenue growth, and operating income goals.
• He is also entitled to certain severance benefits under the Company's Executive Severance and Change in Control Plan and will enter into a standard indemnification agreement.

Sentiment

Score: 7

Explanation: The appointment of a highly experienced CFO from a reputable company like SAP is a positive development, providing stability and expertise to the financial leadership. The compensation package, including performance-based equity, aligns incentives with shareholder value. The transition from an interim CFO to a permanent one is a standard and expected positive step.

Positives

• The appointment of Anthony Coletta, a seasoned financial leader with over 20 years of experience, including CFO roles at SAP North America and Latin America, brings significant expertise to the company.
• Mr. Coletta's extensive international professional experience across Europe, Latin America, and the U.S. is a valuable asset.
• The new CFO's compensation structure includes a substantial performance-based equity component, aligning his incentives with shareholder value creation and company performance.
• The company has secured a permanent Chief Financial Officer, providing stability to its financial leadership after an interim period.

Negatives

• The company experienced an interim CFO period following the departure of the previous CFO, Manish Sarin, which could have created a temporary leadership gap.

Risks

• The potential benefits of Mr. Coletta joining Sprinklr may not be fully realized.
• General risks, uncertainties, and contingencies that may apply to Sprinklr's business, as discussed in the Quarterly Report on Form 10-Q for the quarter ended July 31, 2025.

Future Outlook

The company expects to file the complete text of Mr. Coletta's Employment Agreement with its Quarterly Report on Form 10-Q for the quarter ending October 31, 2025. Forward-looking statements acknowledge risks that the potential benefits of Mr. Coletta joining may not be realized and other general business risks.

Management Comments

• "We are thrilled to welcome Anthony to the Sprinklr team. His proven track record in scaling fast-paced businesses, driving financial performance and strategic growth makes him an ideal leader to guide our financial operations as we continue our transformation journey. His expertise will be instrumental as we continue to evolve and harden our business and deliver value to our customers and stakeholders." Rory Read, President and CEO of Sprinklr.
• "Sprinklr has established itself as a true innovator in unified CX management, and I am honored to join the leadership team at this transformative time. The company has built an impressive foundation, and I look forward to working alongside this team to strengthen our financial position and drive operational excellence. I’m energized by the company’s vision and confident in our ability to drive meaningful momentum." Anthony Coletta, Chief Financial Officer.

Industry Context

The appointment of a new Chief Financial Officer is a standard corporate governance event, particularly following the departure of a previous CFO. Sprinklr, as a unified customer experience management (Unified-CXM) platform, operates in a competitive and evolving technology sector. Bringing in a CFO with extensive experience from a large enterprise software company like SAP, especially with a background in investor relations and regional financial leadership, suggests a focus on strengthening financial operations, investor communication, and strategic growth amidst industry trends towards integrated customer experience solutions and AI-native platforms.

Comparison to Industry Standards

• Anthony Coletta's background at SAP, a global enterprise software leader, including roles as CFO for North America (steering a $10 billion business) and Latin America, and Chief Investor Relations Officer, positions him as a highly experienced executive comparable to financial leaders at other major software companies like Salesforce, Adobe, or Oracle.
• The compensation package, including a $460,000 base salary, 90% target cash bonus, and a $5 million equity award with performance-based components (relative TSR, revenue growth, operating income), is competitive for a CFO at a publicly traded technology company of Sprinklr's size and market capitalization, aligning with industry practices for attracting top-tier talent.
• The inclusion of performance-based restricted stock units (PSUs) tied to relative total stockholder return against a Board-approved peer group is a common and effective practice in executive compensation to align management incentives with long-term shareholder value, similar to compensation structures seen at companies like Workday or ServiceNow.

Management Changes

Corporate Governance

Related Party Transactions

• No transactions between Mr. Coletta and the Company that would be required to be reported under Item 404(a) of Regulation S-K, other than the described compensation matters.

Stakeholder Impact

• **Shareholders**: The appointment of an experienced CFO and a compensation structure with performance-based equity could instill confidence in financial management and long-term value creation.
• **Employees**: A stable and experienced financial leadership team can contribute to overall company stability and strategic direction.
• **Customers**: While not directly impacted, a strong financial foundation supports the company's ability to invest in product development and customer service.

Next Steps

• Mr. Coletta will commence his role as CFO, principal financial officer, and principal accounting officer on October 7, 2025.
• The Company expects to file the complete Employment Agreement with its Quarterly Report on Form 10-Q for the quarter ending October 31, 2025.
• Mr. Coletta's RSUs will begin vesting on December 15, 2026, with subsequent quarterly installments.
• Mr. Coletta's PSUs will be eligible to vest through December 15, 2028, based on performance metrics.

Key Dates

Recommendation

The appointment of a highly qualified CFO like Anthony Coletta is a positive step, bringing stability and deep financial expertise to Sprinklr. His background at SAP, including investor relations and regional CFO roles, is a strong asset. The compensation package, with its performance-based equity, aligns his incentives with shareholder interests. However, this is a management change announcement, not a financial results report. While positive for corporate governance and leadership stability, it does not inherently change the fundamental investment thesis or provide new financial performance data that would warrant a 'buy' or 'sell' recommendation at this juncture. Investors should 'hold' and monitor future financial reports and strategic execution under the new CFO's leadership.

Keywords

Sprinklr, CFO, Chief Financial Officer, Anthony Coletta, Executive Appointment, Corporate Governance, SAP, CXM, Financial Leadership, Compensation