8-K: SpringBig Appoints New Director, Jeffrey Harris
Current Report (8-K)
SpringBig Holdings, Inc. announced the appointment of Jeffrey Harris to its Board of Directors, effective July 26, 2026.
Summary
- SpringBig Holdings, Inc. has appointed Jeffrey Harris to its Board of Directors, filling a vacancy.
- Mr. Harris will serve as a Class II director, with his term expiring at the next annual meeting for Class II directors.
- He is currently the Chief Executive Officer of InteQ.
- Previously, Mr. Harris was the Chief Executive Officer of SpringBig from its founding until his resignation on March 31, 2025.
- He also founded InteQ (formerly SHC Direct LLC) in 1997, a customer relationship marketing company.
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as a neutral event, as it is a standard board appointment without immediate financial implications.
Positives
- Appointment of a director with prior CEO experience at SpringBig and current CEO role at InteQ.
- Strengthens the board with an individual familiar with the company's history and operations.
Future Outlook
No specific forward-looking statements or guidance were provided in this filing.
Industry Context
StockSavvy.ai notes that board appointments are common in the technology and software sectors as companies evolve and seek to strengthen their governance and strategic oversight.
Management Changes
| Role | Previous Person | New Person | Effective Date | Reason |
|---|---|---|---|---|
| Director | Jeffrey Harris | 2026-07-26 | To fill a vacancy on the Board. |
Stakeholder Impact
- Shareholders: The appointment of a director with relevant experience may be viewed positively, potentially enhancing board oversight.
Next Steps
- Mr. Harris will serve as a Class II director with a term expiring at the next annual meeting of stockholders at which Class II directors are to be elected.
Key Dates
| Date | Description |
|---|---|
| 1997-01-01T00:00:00.000Z | Jeffrey Harris founded InteQ (formally SHC Direct LLC). |
| 2025-03-31T00:00:00.000Z | Jeffrey Harris resigned as CEO of SpringBig. |
| 2026-07-26T00:00:00.000Z | Jeffrey Harris appointed to the Board of Directors of SpringBig Holdings, Inc. |
| 2026-07-29T00:00:00.000Z | Date of the 8-K filing. |
Keywords
Board Appointment, Director, Corporate Governance, Management, SpringBig Holdings
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.