Form 4: Sonos Director Sells Shares
Insider Transaction (Form 4)
Julius Genachowski, a Director of Sonos Inc, sold 39,710 shares of common stock on July 28, 2026.
Summary
- Option exercise/conversion: acquired 19,855 Common Stock at $13.56 ($269,234) on July 28, 2026; holds 73,630 after (Direct).
- Open-market sale: disposed of 19,855 Common Stock at $16.50 ($327,608) on July 28, 2026; holds 53,775 after (Direct).
- Option exercise/conversion: acquired 19,855 Common Stock at $13.56 ($269,234) on July 29, 2026; holds 73,630 after (Direct).
- Open-market sale: disposed of 19,855 Common Stock at $17.00 ($337,535) on July 29, 2026; holds 53,775 after (Direct).
- Option exercise/conversion: disposed of 19,855 Director Stock Option (Right to Buy) on July 28, 2026; holds 19,855 after (Direct).
- Option exercise/conversion: disposed of 19,855 Director Stock Option (Right to Buy) on July 29, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $665,142 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Julius Genachowski — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-28 | Option exercise/conversion | Common Stock | 19,855 | $14 | $269.2K | 73,630 |
| 2026-07-28 | Open-market sale | Common Stock | 19,855 | $17 | $327.6K | 53,775 |
| 2026-07-29 | Option exercise/conversion | Common Stock | 19,855 | $14 | $269.2K | 73,630 |
| 2026-07-29 | Open-market sale | Common Stock | 19,855 | $17 | $337.5K | 53,775 |
| 2026-07-28 | Option exercise/conversion | Director Stock Option (Right to Buy) | 19,855 | — | — | 19,855 |
| 2026-07-29 | Option exercise/conversion | Director Stock Option (Right to Buy) | 19,855 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-28 | Option exercise/conversion (19,855 shares) |
| 2026-07-28 | Open-market sale (19,855 shares) |
| 2026-07-29 | Option exercise/conversion (19,855 shares) |
| 2026-07-29 | Open-market sale (19,855 shares) |
| 2026-07-28 | Option exercise/conversion (19,855 shares) |
| 2026-07-29 | Option exercise/conversion (19,855 shares) |
Keywords
insider transaction, Form 4, SONO, Sonos Inc, bearish, Julius Genachowski
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.