Form 4: SoFi Executive Kelli Keough Sells 10,036 Shares

SoFi Technologies EVP Kelli Keough reported the sale of 10,036 shares of common stock at a weighted average price of $28.3257 per share, executed under a Rule 10b5-1 trading plan.

Summary

• Kelli Keough, EVP, GBUL, SIPS of SoFi Technologies, Inc. (SOFI), sold 10,036 shares of common stock.
• The transaction occurred on October 20, 2025.
• The shares were sold at a weighted average price of $28.3257 per share, with individual trade prices ranging from $27.1300 to $28.8800.
• The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.
• Following the transaction, Keough beneficially owns 275,374 shares of SoFi common stock directly.

Sentiment

Score: 5

Explanation: The filing reports a routine, pre-planned insider stock sale under a Rule 10b5-1 plan, which is generally considered neutral as it does not necessarily reflect management's current sentiment about the company's prospects.

Related Party Transactions

• Kelli Keough, an EVP of SoFi Technologies, Inc., sold shares of the company's common stock. This is an insider transaction.

Stakeholder Impact

• Minimal impact on shareholders as this is a routine, pre-planned insider sale of a relatively small number of shares compared to the company's total outstanding shares.

Key Dates

Keywords

SoFi Technologies, SOFI, Kelli Keough, Insider Trading, Stock Sale, Form 4, 10b5-1 Plan, Executive Stock Sale