Form 4: Simply Good Foods Exec Reports Stock Transactions

Stuart E. Heflin Jr., SVP & General Manager of Quest at Simply Good Foods Co, reported the vesting of performance-based restricted stock units and subsequent tax-related share disposition.

Summary

• Stuart E. Heflin Jr., SVP & General Manager, Quest, at Simply Good Foods Co (SMPL), reported transactions involving the company's common stock.
• On November 8, 2025, Mr. Heflin acquired 1,472 shares of common stock at a price of $0 per share.
• This acquisition represents the net shares received from the vesting of performance-based restricted stock units (PSUs) granted under the issuer's 2017 Omnibus Incentive Plan.
• Following this acquisition, Mr. Heflin's direct beneficial ownership was 13,983 shares.
• Also on November 8, 2025, Mr. Heflin disposed of 1,073 shares of common stock at a price of $19.99 per share.
• These shares were withheld by Simply Good Foods Co to cover tax withholding obligations associated with the vesting of restricted stock units.
• After these transactions, Mr. Heflin's direct beneficial ownership stands at 12,910 shares of common stock.

Sentiment

Score: 5

Explanation: The filing reports routine insider transactions related to executive compensation (vesting and tax withholding), which are neutral in sentiment and do not indicate a change in company prospects or insider confidence.

Positives

• The vesting of performance-based restricted stock units (PSUs) indicates that performance targets were met, leading to the award of 1,472 net shares to the executive.

Negatives

• The disposition of 1,073 shares at $19.99 was solely for tax withholding purposes, which is a standard practice and not indicative of a negative outlook by the insider.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This filing is a routine insider transaction report and does not provide information relevant to broader industry trends or competitive analysis.

Stakeholder Impact

• Shareholders: Minor impact, as it's a routine compensation-related transaction. The increase in shares from vesting is offset by tax withholding.
• Employees: No direct impact mentioned.

Key Dates

Keywords

Simply Good Foods, SMPL, Insider Transaction, Form 4, Executive Compensation, Restricted Stock Units, PSU Vesting, Stock Ownership