SCHEDULE: FMR LLC Boosts SharkNinja Stake to 12.1%

FMR LLC and its affiliates, including Abigail P. Johnson, reported a 12.1% beneficial ownership stake in SharkNinja Inc. as of June 30, 2025.

Summary

• FMR LLC and Abigail P. Johnson collectively reported beneficial ownership of 17,122,601.73 shares of SharkNinja Inc. common stock.
• This represents 12.1% of the total outstanding common stock of SharkNinja Inc.
• The filing is an Amendment No. 3 to a Schedule 13G, indicating an update to a previously reported passive ownership stake.
• FMR LLC holds sole voting power over 15,878,598.47 shares and sole dispositive power over 17,122,601.73 shares.
• Abigail P. Johnson, as a control person of FMR LLC, is deemed to beneficially own the same 17,122,601.73 shares with sole dispositive power.
• The shares were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of SharkNinja Inc.

Sentiment

Score: 5

Explanation: The filing is a routine disclosure of beneficial ownership by a passive investor and does not contain information that would significantly alter sentiment, beyond confirming a large institutional stake.

Positives

• Increased institutional ownership by a major investment firm like FMR LLC, signaling continued confidence in the company.
• The acquisition of shares was stated to be in the ordinary course of business, not for control, suggesting a passive, long-term investment strategy.

Negatives

• No specific negative information or concerns were disclosed in this passive ownership filing.

Risks

• This filing is a disclosure of beneficial ownership and does not detail specific operational or financial risks of SharkNinja Inc.

Future Outlook

N/A

Management Comments

• The securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities.

Industry Context

This filing indicates a significant passive investment by a major asset management firm, FMR LLC, in SharkNinja Inc., a company known for its consumer household products. Such an investment reflects a long-term position by a large institutional investor within the consumer discretionary sector, suggesting a belief in the company's market position and long-term prospects.

Comparison to Industry Standards

• This filing is a disclosure of beneficial ownership and does not contain information for direct comparison of SharkNinja Inc.'s operational or financial performance against industry standards or specific competitors.

Stakeholder Impact

• Shareholders: Provides transparency regarding significant institutional holdings, potentially signaling long-term confidence from a major investor.
• Management: Awareness of a large, passive institutional shareholder, which typically implies a stable, non-interfering ownership base.

Next Steps

• FMR LLC will file future amendments to this Schedule 13G as required by SEC regulations if their beneficial ownership changes significantly.

Key Dates

Keywords

SharkNinja Inc., FMR LLC, Abigail P. Johnson, Institutional Ownership, Schedule 13G, Common Stock, Beneficial Ownership, Investment Firm, Consumer Products