SCHEDULE: FMR LLC & Abigail Johnson Boost SharkNinja Stake to 14.8%

FMR LLC and Abigail P. Johnson have reported a beneficial ownership of 14.8% of SharkNinja Inc.'s common stock as of September 30, 2025.

Summary

• FMR LLC and Abigail P. Johnson collectively beneficially own 20,816,821.51 shares of SHARKNINJA INC common stock.
• This represents 14.8% of the total outstanding common stock of SHARKNINJA INC.
• FMR LLC holds sole voting power over 19,547,008.55 shares and sole dispositive power over 20,816,821.51 shares.
• Abigail P. Johnson, as Director, Chairman, and CEO of FMR LLC, is deemed to beneficially own the same aggregate amount of shares due to her position and the Johnson family's controlling interest in FMR LLC.
• The securities were acquired and are held in the ordinary course of business, not for the purpose of changing or influencing control of the issuer.

Sentiment

Score: 7

Explanation: The filing indicates a significant and stable institutional ownership by FMR LLC and its affiliates, which is generally a positive signal for investors, suggesting confidence in the company. The statement that the shares are held in the ordinary course of business and not for control purposes further reinforces a long-term investment perspective.

Positives

• A significant institutional investor, FMR LLC, maintains a substantial stake (14.8%) in SharkNinja Inc., indicating continued confidence.
• The ownership is held in the ordinary course of business, suggesting a long-term investment perspective rather than an activist intent.

Risks

• The concentration of a significant portion of voting power (19,547,008.55 shares) and dispositive power (20,816,821.51 shares) in a single entity (FMR LLC) could influence corporate decisions.
• The Johnson family, through their ownership of Series B voting common shares and a voting agreement, may be deemed a controlling group with respect to FMR LLC, potentially impacting FMR LLC's decisions regarding its stake in SharkNinja Inc.

Future Outlook

This Schedule 13G filing is a disclosure of current beneficial ownership and does not contain forward-looking statements or guidance from SharkNinja Inc. or the reporting persons regarding future performance or strategic direction.

Management Comments

• The securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities.

Industry Context

The continued significant stake held by FMR LLC, a major investment management firm, suggests that SharkNinja Inc. remains an attractive investment within the consumer discretionary or household appliance sector. Large institutional ownership can provide stability and a vote of confidence in the company's long-term prospects, aligning with broader trends of institutional investment in established market players.

Comparison to Industry Standards

• A 14.8% stake by a single institutional investor like FMR LLC is a substantial position, often indicating a high level of conviction in the company's value proposition. This level of ownership is comparable to significant institutional holdings seen in other mid-to-large cap consumer goods companies, where major asset managers often build large, long-term positions.
• While specific comparable companies are not mentioned in the filing, such a stake suggests that SharkNinja Inc. is viewed favorably against its peers in the home appliance and consumer electronics market, such as Helen of Troy Limited (owner of OXO, Honeywell) or Spectrum Brands Holdings (owner of Black+Decker, George Foreman), which also attract significant institutional investment.

Stakeholder Impact

• Shareholders: The significant institutional ownership by FMR LLC may provide a degree of stability and confidence, potentially influencing other investors' perceptions of the stock.
• Management: The presence of a large, non-activist institutional investor typically encourages management to focus on long-term value creation.

Next Steps

• Monitor future Schedule 13G/A filings for any changes in FMR LLC's beneficial ownership percentage in SharkNinja Inc.

Key Dates

Recommendation

The filing is a routine disclosure of beneficial ownership by a major institutional investor, FMR LLC, maintaining a substantial 14.8% stake in SharkNinja Inc. This indicates continued confidence from a significant player but does not present new information that would fundamentally alter the investment thesis for a seasoned investor. The ownership is stated to be for ordinary course business, not for control, suggesting a stable, long-term position. Therefore, a 'hold' recommendation is appropriate as there's no immediate catalyst for a 'buy' or 'sell' based solely on this ownership update.

Keywords

SharkNinja Inc, FMR LLC, Abigail P. Johnson, Beneficial Ownership, Schedule 13G, Institutional Investor, Common Stock, SEC Filing, Investment Management