Form 4: Sezzle Director & President Sells Shares Under 10b5-1 Plan

Paul Paradis, Director and President of Sezzle Inc., sold 3,000 shares of common stock for $92.24 per share under a pre-arranged 10b5-1 trading plan.

Summary

• Paul Paradis, Director and President of Sezzle Inc. (SEZL), reported a sale of 3,000 shares of common stock.
• The transaction occurred on August 26, 2025, at a price of $92.24 per share.
• This sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Paradis's spouse on December 2, 2024.
• Following the transaction, Mr. Paradis directly owns 528,382 shares.
• Indirect beneficial ownership includes 239,000 shares held by his spouse and 504,066 shares held by Paradis Family LLC.
• Mr. Paradis disclaims beneficial ownership of the shares held by Paradis Family LLC except to the extent of his pecuniary interest.

Sentiment

Score: 5

Explanation: The transaction is a pre-planned sale by an insider, which is a routine event for liquidity or diversification purposes and does not inherently signal a strong positive or negative outlook for the company, especially given the 10b5-1 plan.

Positives

• The transaction was conducted under a Rule 10b5-1 trading plan, which demonstrates pre-planning and adherence to insider trading regulations, reducing the perception of opportunistic selling.

Negatives

• An insider sale, even under a 10b5-1 plan, can sometimes be interpreted by investors as a lack of confidence in the company's near-term prospects, though this is mitigated by the pre-planned nature.

Management Comments

• The transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person's spouse on December 2, 2024.
• The reporting person disclaims beneficial ownership of shares held by Paradis Family LLC except to the extent of his pecuniary interest therein.

Industry Context

This filing is a routine insider transaction report and does not provide specific industry context or trends.

Corporate Governance

Related Party Transactions

• The transaction was executed under a Rule 10b5-1 plan adopted by the reporting person's spouse.
• Indirect beneficial ownership includes shares held by the spouse and Paradis Family LLC, with the reporting person disclaiming beneficial ownership of the LLC shares except for pecuniary interest.

Stakeholder Impact

• Shareholders: May view the insider sale with slight caution, though the 10b5-1 plan mitigates concerns about opportunistic selling. The relatively small volume of shares sold is unlikely to significantly impact overall shareholder sentiment.

Key Dates

Recommendation

The reported transaction is an insider sale executed under a Rule 10b5-1 plan, indicating a pre-scheduled disposition rather than a reaction to new material non-public information. The volume of shares sold (3,000) represents a small fraction of the insider's total beneficial ownership (over 1.2 million shares directly and indirectly), suggesting it is likely for personal liquidity or portfolio diversification rather than a bearish signal on Sezzle's fundamentals. Therefore, this specific filing does not provide sufficient new information to alter an existing investment thesis, warranting a 'hold' recommendation.

Keywords

Sezzle, SEZL, insider trading, Form 4, stock sale, Paul Paradis, 10b5-1 plan, director, president