Form 4: Sezzle Director & President Paul Paradis Sells 3,000 Shares Under Pre-Arranged 10b5-1 Plan

Paul Paradis, Director and President of Sezzle Inc., reported the sale of 3,000 shares of common stock at $113.27 per share, executed under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Paul Paradis, a Director and President of Sezzle Inc. (SEZL), reported a transaction involving the company's common stock.
• On June 3, 2025, Mr. Paradis disposed of 3,000 shares of Sezzle Inc. common stock.
• The shares were sold at a price of $113.27 per share.
• This transaction was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Paradis's spouse on December 2, 2024.
• Following this transaction, Mr. Paradis directly beneficially owns 528,382 shares of common stock.
• Indirect beneficial ownership includes 275,000 shares held by his spouse and 504,066 shares held by Paradis Family LLC, though Mr. Paradis disclaims beneficial ownership of the LLC shares except to the extent of his pecuniary interest.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to the insider sale, although the execution under a pre-arranged 10b5-1 plan mitigates the negative signaling effect compared to an opportunistic sale. It represents a reduction in insider confidence or a move towards diversification.

Positives

• The transaction was conducted under a Rule 10b5-1 trading plan, indicating the sale was pre-scheduled and not based on immediate, non-public information, which can mitigate negative perceptions of insider selling.

Negatives

• A reduction in direct beneficial ownership by a key executive (Director & President) can be perceived as a neutral to slightly negative signal by investors, potentially suggesting a belief that the stock is fully valued or a move towards diversification.

Risks

• The sale of shares by a key insider, even under a 10b5-1 plan, could be interpreted by the market as a lack of confidence in the company's near-term growth prospects or a signal that the stock price may have reached a peak, potentially leading to negative investor sentiment.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Management Comments

• "This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person's spouse on December 2, 2024."
• "The reporting person disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that the reporting person is the beneficial owner of all the reported shares for purposes of Section 16 or for any other purpose." (referring to shares held by Paradis Family LLC)

Industry Context

This Form 4 filing, detailing an insider stock transaction, does not provide specific insights into broader industry trends or competitive landscape.

Comparison to Industry Standards

• NA

Related Party Transactions

• The transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person's spouse.
• Indirect beneficial ownership includes shares held by the reporting person's spouse (275,000 shares) and Paradis Family LLC (504,066 shares), with a disclaimer of beneficial ownership for the LLC shares except for pecuniary interest.

Stakeholder Impact

• Shareholders may interpret the insider sale as a signal regarding the executive's view on the company's valuation or future prospects, potentially influencing their investment decisions.

Next Steps

• NA

Key Dates

Recommendation

Keywords

Sezzle, SEZL, Form 4, Insider Transaction, Stock Sale, Paul Paradis, Beneficial Ownership, 10b5-1 Plan, Director, President